How to Use AB Tasty

Getting started with AB Tasty

In this guide, you'll learn how to set up your AB Tasty account and run your first A/B test. By the end, you'll be able to create and manage experiments to optimise your web and app experiences.

Step 1: Sign up and set up

1. Go to AB Tasty's website.
2. Click on the “Get Started” button located at the top right of the homepage.
3. Fill in the required details to create your account, including your name, email, and password.
4. Once registered, check your email for a confirmation link to activate your account.
5. Log in to your new AB Tasty account.

Step 2: Your first A/B test

1. From the dashboard, click on the “Experiments” tab in the left-hand menu.
2. Select “Create Experiment” to start a new test.
3. Choose “A/B Test” for the type of experiment.
4. Enter a name for your experiment and select the URL of the webpage you want to test.
5. Define your variations by clicking “Add Variation” and use the visual editor to make changes to the page (e.g., change text, images, or buttons).
6. Set your targeting options to specify which users will see your test.
7. Click “Save and Launch” to start your experiment.

Step 3: Get better results

1. Monitor your experiment's performance in real-time by going to the “Dashboard” and selecting your test.
2. Use the “Metrics” section to track key performance indicators (KPIs) such as conversion rates or click-through rates.
3. Adjust your test settings, if necessary, by clicking on the “Settings” icon next to your experiment.
4. After the test period, analyse the results and decide which variation performs best.

Pro tip

Use the “Preview Mode” feature before launching your experiment. This allows you to see how the variations will appear to users and helps catch any errors before going live.

Common mistake to avoid

Avoid launching your A/B test without a clear hypothesis. Make sure you know what you're testing and why to ensure your results are actionable.