How to Use Anyword

Getting started with Anyword

In this guide, you'll learn how to set up your Anyword account and create your first piece of copy that scores well for performance. By the end, you'll be able to generate and optimise copy that is likely to convert.

Step 1: Sign up and set up

1. Go to Anyword's website.
2. Click on the "Get Started" button in the top right corner.
3. Choose the "Start Free Trial" option to access the 7-day trial.
4. Fill in your details, including your email and password, then click "Create Account."
5. Confirm your email address by clicking the link sent to your inbox.
6. Log in to your new account and complete your profile by selecting your industry and goals.

Step 2: Your first copy

1. Once logged in, click on "Create New Project" from the dashboard.
2. Select the type of copy you want to generate (e.g. Ad Copy, Landing Page, Email).
3. Enter a brief description of your product or service in the provided text box.
4. Click "Generate" and wait a few moments for Anyword to produce multiple copy variations.
5. Review the suggested copies and look for the "Predictive Score" next to each option.
6. Select the copy with the highest score and click "Use This Copy" to save it.

Step 3: Get better results

1. To further refine your copy, click on "Edit" next to the chosen text.
2. Use the "Tone of Voice" settings to adjust how formal or casual you want the copy to sound.
3. Consider adding specific keywords related to your brand to enhance relevance.
4. After making edits, click "Generate Variations" to see new options based on your changes.
5. Always check the predictive scores to ensure you're choosing the most effective copy before publishing.

Pro tip

Use the "Content Brief" feature to provide Anyword with more context about your audience and goals. This helps generate more tailored and effective copy.

Common mistake to avoid

Avoid ignoring the predictive scores. Many beginners overlook this feature, which can lead to publishing copy that is less likely to convert. Always prioritise options with higher scores.