How to Use Apollo.io

Getting started with Apollo.io

In this guide, you'll learn how to set up your Apollo.io account and perform your first prospecting task. After reading, you'll be equipped to find and engage potential sales leads effectively.

Step 1: Sign up and set up

1. Go to Apollo.io.
2. Click on the Sign Up button in the top right corner.
3. Enter your email address and create a password, or sign up using Google.
4. Confirm your email address through the link sent to your inbox.
5. Once logged in, complete your profile by adding your job title and company details.
6. Explore the free plan, which provides you with 10,000 credits for prospecting.

Step 2: Your first prospect search

1. From the dashboard, click on Search in the left-hand menu.
2. Use the filters to narrow down your search by industry, location, company size, and job title.
3. Once you set your filters, click on the Search button to generate a list of contacts.
4. Browse the results and click on a contact to view their details.
5. To save a contact, hit the Add to List button and choose or create a new list.
6. If you want to send an email, click on the Email button to draft your message.

Step 3: Get better results

• Use the AI Lead Scoring feature to prioritise your leads. Find this under the Leads tab.
• Experiment with different filters in your search to discover niche prospects.
• Set up Automated Email Sequences by navigating to the Sequences tab and following the prompts to create a new sequence.

Pro tip

Use the Chrome Extension for Apollo.io while browsing LinkedIn. This allows you to capture leads directly from LinkedIn profiles and add them to your Apollo lists without switching tabs.

Common mistake to avoid

Avoid using overly broad search filters. This can result in a long list of irrelevant contacts. Instead, be specific with your criteria to ensure you are targeting the right audience.