How to Use BrandMentions

Getting started with BrandMentions

In this guide, you will learn how to set up BrandMentions for social listening and brand monitoring. By the end, you’ll be able to track mentions of your brand across various online platforms effectively.

Step 1: Sign up and set up

1. Go to BrandMentions.
2. Click on the “Get Started for Free” button located on the homepage.
3. Fill in your details, including your email and password, then click “Sign Up.”
4. Confirm your email address by clicking the link in the confirmation email sent to you.
5. Once logged in, complete your profile by adding your brand name and website.

Step 2: Your first brand mention search

1. On the dashboard, locate the “Search” bar at the top.
2. Enter your brand name or relevant keywords you’d like to monitor.
3. Click on the “Search” button.
4. Once the results load, you will see mentions across different platforms. Click on any mention to view more details.
5. To refine your search, use filters such as date range or platform type on the left sidebar.

Step 3: Get better results

1. Set up real-time alerts by clicking on the “Alerts” tab in the left menu.
2. Click on the “Create Alert” button.
3. Choose how you want to receive notifications (email, browser notifications) and set the frequency.
4. Regularly review the “Sentiment Analysis” feature to gauge public perception of your brand based on mentions.
5. Use “Competitor Analysis” to compare your brand’s mentions against competitors.

Pro tip

Use the “Saved Searches” feature to store your most important queries. This allows you to quickly access specific searches without having to re-enter keywords each time.

Common mistake to avoid

Don’t ignore the filters when viewing mentions. Many beginners overlook the filtering options, which can lead to overwhelming results. Always refine your searches to focus on the most relevant mentions for your brand.