How to Use Buffer

Getting started with Buffer

After reading this guide, you'll be able to set up your Buffer account, schedule your first social media post, and optimise your use of the tool for better engagement across your channels.

Step 1: Sign up and set up

1. Go to buffer.com.
2. Click on the Get Started for Free button.
3. Enter your email and create a password, or sign up using your Google account.
4. After signing up, you'll be prompted to connect your social media accounts. Choose up to three platforms to start with (e.g., Facebook, Instagram, X).
5. Follow the prompts to authorise Buffer to access your social accounts.

Step 2: Your first post

1. From the Buffer dashboard, click on Content in the left sidebar.
2. Select the social account you want to post to from the dropdown menu at the top.
3. In the text box that appears, type your post. You can also add images or links using the icons below the text box.
4. Once your content is ready, click the Schedule Post button to choose a specific time, or select Add to Queue for Buffer to post it at the next optimal time.

Step 3: Get better results

1. Use the Analytics tab to monitor how your posts are performing. Click on the post to see engagement metrics like likes, shares, and comments.
2. Experiment with different posting times by accessing the Settings > Posting Schedule. Here, you can adjust when Buffer automatically schedules your posts.
3. Consider using the RSS Feed feature under Content to automatically post updates from your blog or favourite websites.

Pro tip

If you plan to post similar content across multiple platforms, use the Queue feature. This allows you to create a post once and then adjust it for each platform, saving you time.

Common mistake to avoid

Avoid skipping the analytics. Many beginners overlook this feature, but it’s crucial for understanding what works and what doesn’t. Regularly check your performance metrics to improve future posts.