How to Use Buffer AI Assistant

Getting started with Buffer AI Assistant

After reading this guide, you'll be able to create engaging social media posts and repurpose content for various platforms using Buffer's AI Assistant.

Step 1: Sign up and set up

1. Go to Buffer AI Assistant.
2. Click on the "Get started for free" button.
3. Create an account by entering your email and setting a password, or sign up using a Google account.
4. Once logged in, you’ll see the dashboard. Link your social media accounts by clicking on the "Connect Accounts" button and following the prompts.

Step 2: Your first post

1. On the dashboard, locate the "Create Post" button. Click it.
2. In the text box that appears, enter a topic or idea for your post.
3. Select the platform you want to create content for (e.g., Twitter, Facebook, Instagram) from the dropdown menu.
4. Click on the "Generate" button. The AI will provide you with a few suggested posts.
5. Review the suggestions, and if you like one, click "Edit" to make any adjustments.
6. Once satisfied, click "Schedule" to select a time for posting or "Post Now" to publish immediately.

Step 3: Get better results

1. Use specific keywords or phrases to guide the AI in generating posts that align with your brand voice.
2. Experiment with different tones by selecting options like "Professional," "Casual," or "Humorous" from the tone dropdown.
3. To repurpose content, use the "Repurpose" feature, where you can input an existing post and specify the new platform to adapt it for.

Pro tip

Make use of the "Save Template" feature after creating a post that works well. This allows you to reuse successful formats or styles without starting from scratch.

Common mistake to avoid

Avoid being too vague with your topics. The more specific you are, the better the AI will be at generating relevant and engaging content.