How to Use BuzzSumo

Getting started with BuzzSumo

In this guide, you will learn how to use BuzzSumo to uncover trending topics, viral content, and key influencers in your niche. By the end, you will be equipped to enhance your content strategy and boost your social media presence.

Step 1: Sign up and set up

1. Go to BuzzSumo.
2. Click on the "Start a free trial" button located on the homepage.
3. Fill in your details to create an account. You will need to provide an email address and create a password.
4. Choose a subscription plan that suits your needs. Note that the free trial allows limited access to features.
5. Confirm your email address by clicking on the link sent to your inbox.

Step 2: Your first content search

1. Once logged in, locate the search bar at the top of the page.
2. Enter a keyword or topic related to your niche (e.g., "digital marketing").
3. Click the "Search" button.
4. Browse the results displayed, which include articles, blogs, and social media posts that have performed well.
5. Use the filters on the left sidebar to narrow results by date, content type, or language.

Step 3: Get better results

1. To identify key influencers, click on the "Influencers" tab in the top menu.
2. Enter your keyword again in the search bar and hit "Search."
3. Review the list of influencers and their engagement metrics to find potential partners for your content strategy.
4. To track content performance over time, use the "Content Alerts" feature found in the dropdown menu under your profile icon. Set up alerts for your keywords to receive notifications on new content.

Pro tip

Make use of the "Trending Now" feature on the homepage. This provides real-time insights into what’s currently popular, helping you stay ahead of the curve with your content.

Common mistake to avoid

Avoid getting overwhelmed by the volume of data. Focus on a few specific topics or keywords to start with, rather than trying to analyse everything at once. This will help you gain clearer insights and develop a more targeted content strategy.