How to Use Campaigner

Getting started with Campaigner

In this guide, you’ll learn how to set up your Campaigner account and create your first email marketing campaign. By the end, you’ll be able to leverage advanced automation workflows to reach your audience effectively.

Step 1: Sign up and set up

1. Visit Campaigner’s website.
2. Click on the Get Started button located on the homepage.
3. Fill in your details, including your name, email address, and a password. Click Create Account.
4. Confirm your email address by clicking the link sent to your inbox.
5. Once logged in, follow the setup wizard to enter your company information and connect your social media accounts if desired.

Step 2: Your first campaign

1. From the Campaigner dashboard, click on Campaigns in the left-hand menu.
2. Click the Create Campaign button.
3. Choose Email Campaign and select a template from the library or start from scratch.
4. Use the drag-and-drop editor to customise your email content. Add images, text blocks, and buttons as needed.
5. Once satisfied, click Next to set your recipient list. You can import contacts or create a new list.
6. Click Next again to review your campaign settings, including subject line and sender details.
7. Finally, click on the Send Now button or schedule your campaign for later.

Step 3: Get better results

1. Use the Automation feature found in the left-hand menu to create workflows based on user behaviour. Click on Workflows, then Create Workflow.
2. Set triggers based on actions (like email opens or link clicks) to send targeted follow-up emails.
3. Regularly review your campaign performance under the Reports section to see open rates, click rates, and other metrics. Adjust your content and strategy accordingly.

Pro tip

Use the A/B Testing feature found in the campaign creation process. This allows you to test different subject lines or email content to see which performs better, saving you time in determining the most effective approach.

Common mistake to avoid

Many beginners forget to segment their audience. Always create targeted lists based on customer behaviour or preferences to ensure your emails are relevant and engaging. Avoid sending the same message to your entire list.