How to Use Dataslayer

Getting started with Dataslayer

In this guide, you'll learn how to pull marketing data from platforms like Google Ads and Meta into Google Sheets and Looker Studio using Dataslayer. You’ll be set up to automate your reporting and gain AI insights in just a few minutes.

Step 1: Sign up and set up

1. Go to Dataslayer's website.
2. Click on the "Get Started Free" button.
3. Fill in your email and create a password, then click "Sign Up".
4. Confirm your email address through the link sent to your inbox.
5. Log in to your new account.

Step 2: Your first data pull

1. Once logged in, navigate to the "Connectors" tab in the left sidebar.
2. Select the platform you want to connect (e.g., Google Ads or Meta).
3. Authorise Dataslayer to access your account by clicking "Connect" and following the prompts.
4. After connecting, go to the "Data Pull" section.
5. Choose the metrics and dimensions you want to pull into Google Sheets. Click "Add to Google Sheets".
6. Open Google Sheets, and you’ll see the data populated in a new sheet.

Step 3: Get better results

1. Use the "Filters" option in the Data Pull section to narrow down your data to specific campaigns or time frames.
2. Explore the "AI Insights" feature to automatically generate recommendations based on your data trends.
3. Set up scheduled pulls by clicking on the "Schedule" option to automate data updates.

Pro tip

Most beginners forget to set filters when pulling data. By applying filters, you can avoid clutter and focus on the most relevant metrics right from the start.

Common mistake to avoid

A common mistake is not authorising Dataslayer correctly. Ensure that you've granted all necessary permissions during the connection process. If you encounter issues, try disconnecting and reconnecting your account.