How to Use Favikon

Getting started with Favikon

In this guide, you will learn how to use Favikon to efficiently search for influencers that match your marketing needs. By the end, you'll be able to filter influencers based on specific criteria and start building your influencer marketing strategy.

Step 1: Sign up and set up

1. Go to Favikon's website.
2. Click on the Sign Up button located at the top right corner.
3. Fill in your email address and create a password, then click Create Account.
4. Confirm your email address by clicking on the link in the confirmation email sent to you.
5. Log in to your new account.

Step 2: Your first influencer search

1. Once logged in, you will see the main dashboard. Click on the Search Influencers option in the left sidebar.
2. Use the filters available on the left side of the search page. Select your desired niche, audience demographics, and engagement rates.
3. You can also use the Content Style filter to refine your search based on the type of content you want influencers to create.
4. Click on the Search button at the bottom of the filter panel.
5. Browse through the list of influencers that match your criteria. Click on any influencer's profile to view more details, including their social media links and engagement statistics.

Step 3: Get better results

1. Experiment with different combinations of filters to see varying results. This helps you discover influencers you may not have initially considered.
2. Save your searches by clicking on the Save Search button at the top right of the search results. This allows you to revisit your favourite searches later.
3. Use the Compare feature on influencer profiles to evaluate multiple influencers side by side. This can help you make more informed decisions.

Pro tip

When saving searches, add specific keywords related to your campaign goals. This will make it easier to find relevant influencers quickly in the future.

Common mistake to avoid

Many users forget to adjust the engagement rate filter. Setting it too high may limit your results unnecessarily, so start with a broader range and narrow it down as needed.