How to Use GRIN

Getting started with GRIN

In this guide, you'll learn how to set up GRIN for managing your influencer marketing campaigns effectively. By the end, you will be able to discover creators, manage campaigns, and analyse results all from one platform.

Step 1: Sign up and set up

1. Go to grin.co and click on the "Get Started" button located in the top right corner.
2. Fill in your details to create an account. You may need to provide your business email and create a password.
3. Once registered, log in to your account and complete your profile by adding your brand's information, including your logo and social media links. This helps in finding relevant creators.

Step 2: Your first campaign

1. From the dashboard, click on "Campaigns" in the left menu.
2. Select "Create Campaign" and choose a campaign type (e.g., Product Launch).
3. Fill in the campaign details such as name, dates, and objectives.
4. Click on "Find Creators" and use the filters to narrow down your search based on audience demographics, engagement metrics, and interests.
5. Select the creators you want to work with by clicking the checkbox next to their names, then click "Add to Campaign."
6. Create a personalised brief for each creator using the AI assistant, Gia, by clicking on "Create Brief" and following the prompts.

Step 3: Get better results

1. Regularly check the "Analytics" tab in the left menu to monitor campaign performance.
2. Use Gia to generate insights on creator performance by navigating to the "Insights" section and typing specific queries about your campaign.
3. Adjust your campaigns based on the data; for instance, if a creator’s engagement is low, consider changing the brief or targeting a different audience.

Pro tip

Use Gia to automate your creator outreach. When you create a brief, select the option to send it automatically to selected creators. This saves you time and ensures consistency in your messaging.

Common mistake to avoid

Many users forget to customise their campaign briefs. Generic briefs can lead to poor creator performance. Always personalise your briefs based on the creator's style and audience to improve engagement.