How to Use Hootsuite

Getting started with Hootsuite

After reading this guide, you'll be able to set up your Hootsuite account, schedule posts across multiple social media platforms, and use its analytics tools effectively.

Step 1: Sign up and set up

1. Go to Hootsuite's website.
2. Click on the "Get Started Free" button.
3. Fill in your details to create an account. If you select the 30-day free trial, you won’t be charged until the trial ends.
4. Verify your email address by clicking the link in the confirmation email.
5. Log in to your new Hootsuite account.

Step 2: Your first post

1. Once logged in, click on the "New Post" button located at the top of the dashboard.
2. In the post creation window, select the social media accounts you want to post to by checking the boxes next to their names.
3. Write your content in the text box. You can also add images or links using the respective buttons.
4. Choose to either "Post Now" or "Schedule for later" by clicking the dropdown arrow next to the "Post" button. If scheduling, select a date and time.
5. Click "Schedule" to confirm your post.

Step 3: Get better results

1. Use the "Analytics" tab on the left sidebar to track the performance of your posts. Click on "Reports" to view insights on engagement and reach.
2. Experiment with the "AutoSchedule" feature under the post creation window to let Hootsuite choose the best times for posting based on past performance.
3. Regularly check the "Streams" section to monitor conversations and mentions related to your brand, allowing for timely engagement.

Pro tip

Set up "RSS Feeds" from your blog or industry sites by going to "Content" > "RSS Feeds" in the dashboard. This allows you to automatically share new content without manually creating posts.

Common mistake to avoid

Avoid neglecting the "Preview" feature before posting. Always check how your content will appear on each platform to ensure formatting is correct and links work properly.