How to Use Instantly

Getting started with Instantly

In this guide, you'll learn how to set up Instantly for AI-powered cold email outreach, helping you streamline your email campaigns and improve your response rates.

Step 1: Sign up and set up

1. Go to instantly.ai.
2. Click on the "Get Started" button on the homepage.
3. Fill in your details to create an account. You may need to verify your email address.
4. Once logged in, navigate to the settings by clicking on your profile icon in the top right corner and selecting "Account Settings."
5. Set up your email account by clicking on "Add Email Account." Follow the prompts to connect your email provider.

Step 2: Your first email outreach

1. From the dashboard, click on "Campaigns" in the left menu.
2. Click the "Create New Campaign" button.
3. Enter a name for your campaign and choose your target audience.
4. Select "Email Template" to create your first email. Use the AI suggestions to personalise the content or write your own.
5. Set the sending schedule by clicking on "Schedule" and choosing your preferred time.
6. Review your settings and click "Launch Campaign" to start your outreach.

Step 3: Get better results

1. Experiment with different subject lines. Click on "Email Templates" and test variations to see which gets better open rates.
2. Use the "Follow-Up" feature to automate responses for recipients who don't reply within a set timeframe.
3. Monitor your campaign performance by clicking on "Analytics" to see open rates, click rates, and reply rates. Adjust your emails based on this data.

Pro tip

Take advantage of the "Warm Up" feature in the settings. This will gradually increase your email sending volume, helping to improve your sender reputation and reduce the chances of your emails being marked as spam.

Common mistake to avoid

Avoid sending too many emails too quickly. This can trigger spam filters and damage your sender reputation. Stick to the recommended sending limits in the platform to ensure your emails land in inboxes.