How to Use Instapage

Getting started with Instapage

After reading this guide, you'll be able to create your first landing page using Instapage's drag-and-drop builder and understand how to use real-time heatmaps to optimise your design.

Step 1: Sign up and set up

1. Go to Instapage.
2. Click on the "Start Free Trial" button on the homepage.
3. Fill in the required details (name, email, password) and click "Create Account."
4. Verify your email if prompted, then log in to your new account.
5. Familiarise yourself with the dashboard, where you can access templates and your projects.

Step 2: Your first landing page

1. On the dashboard, click the "+ New Page" button.
2. Choose a template from the options or select "Blank Page" to start from scratch.
3. Use the drag-and-drop builder: click on elements (like text, images, buttons) from the left sidebar and drag them onto your page.
4. Click on any element to edit its properties (like text, colour, size) using the options that appear on the right side.
5. Once you're satisfied, click the "Publish" button in the top right corner, then select a custom domain or use a Instapage subdomain.
6. Confirm your settings and your landing page will go live.

Step 3: Get better results

1. To use heatmaps, navigate to the "Analytics" tab on the left sidebar after your page is published.
2. Enable heatmaps to see where users click, scroll, and spend time on your landing page.
3. Adjust your design based on these insights by moving elements to areas with higher engagement.
4. Experiment with A/B testing: create variations of your landing page by clicking "Duplicate" and modifying elements for comparison.

Pro tip

Use the "Save as Template" option in the page settings after creating a successful landing page. This allows you to quickly replicate and modify it for future campaigns.

Common mistake to avoid

Avoid publishing your landing page without testing it first. Always preview your page using the "Preview" button to ensure everything looks and functions as expected before going live.