How to Use Mailerlite

Getting started with MailerLite

In this guide, you'll learn how to set up MailerLite for email marketing and create your first campaign using its intuitive features. You'll be able to send appealing emails and automate your marketing efforts in no time.

Step 1: Sign up and set up

1. Go to MailerLite's website.
2. Click on the Get started for free button.
3. Fill in your email address and create a password, then click Create an account.
4. Check your email for a confirmation link and click it to verify your account.
5. Complete your profile by adding your name, company name, and website URL.

Step 2: Your first campaign

1. Once logged in, navigate to the Campaigns tab on the left sidebar.
2. Click the Create campaign button.
3. Enter a name for your campaign and click Next.
4. Choose the Drag & Drop Editor option.
5. Select a template or start from scratch. For a template, click on your preferred design.
6. Use the drag-and-drop features to add text blocks, images, and buttons. Click on each element to edit content.
7. To use the AI writing assistant, click on the AI Content button located in the text block options to generate subject lines or body text.
8. Once satisfied, click Next to select your recipients.
9. Choose your audience or create a new segment, then click Next.
10. Schedule your campaign or send it immediately by clicking Send Now.

Step 3: Get better results

• Experiment with different subject lines using the AI Content feature to see what resonates with your audience.
• Use the Automation tab to set up automated workflows for welcome emails or follow-ups. Click Create workflow, choose a trigger (like subscriber joins), and add actions (like sending an email).
• Monitor your campaign results by checking the Reports tab to see open rates, clicks, and other metrics.

Pro tip

Use the A/B testing feature when sending campaigns. This allows you to test different subject lines or content with a small segment of your audience before sending the best-performing option to the rest.

Common mistake to avoid

Avoid skipping the audience segmentation step. Sending emails to a targeted group significantly increases engagement rates compared to sending to your entire list. Always ensure your audience is relevant to the campaign content.