How to Use Mentionlytics

Getting started with Mentionlytics

In this guide, you'll learn how to set up Mentionlytics to monitor your brand mentions across various platforms and gain insights through sentiment analysis. By the end, you’ll be ready to track and analyse your online presence effectively.

Step 1: Sign up and set up

1. Go to Mentionlytics.
2. Click on the "Get Started" button located on the homepage.
3. Choose a plan that suits your needs (the Basic plan starts at around £49/month, billed annually).
4. Fill in your details to create an account and confirm your email address.
5. Once logged in, navigate to the dashboard to start setting up your brand monitoring.

Step 2: Your first brand mention tracking

1. In the dashboard, click on the “Add New Project” button.
2. Enter your brand name or keywords related to your brand in the "Brand/Keyword" field.
3. Select the platforms you want to monitor (e.g. social media, news, blogs).
4. Click on “Save” to create your project.
5. Wait a few moments for Mentionlytics to gather data. You can view mentions in real-time in the "Mentions" tab.

Step 3: Get better results

1. Use the "Filters" option to refine your mentions by date, sentiment (positive, negative, neutral), or platform.
2. Set up alerts by clicking on "Alerts" in the menu, and choose how often you want to receive updates (daily, weekly).
3. Explore the "Sentiment Analysis" feature to gauge public perception of your brand. This will help you understand if the mentions are positive or negative.

Pro tip

Take advantage of the "Competitor Analysis" feature to monitor your competitors' mentions alongside your own. This can provide valuable insights into industry trends and competitor performance.

Common mistake to avoid

Avoid using overly broad keywords when setting up your brand tracking. This can lead to irrelevant mentions that clutter your dashboard. Instead, be specific with your brand name or key phrases to ensure you receive only the most relevant results.