How to Use Moz

Getting started with Moz

After reading this guide, you’ll be able to sign up for a Moz account, conduct keyword research, and analyse your website's SEO performance efficiently.

Step 1: Sign up and set up

1. Go to Moz's website.
2. Click on the “Start Free Trial” button located on the top right corner of the page.
3. Fill in your email and create a password, or sign up using Google.
4. Once registered, log in to your new account.
5. Select your preferred plan; you can start with the free trial to explore features.

Step 2: Your first keyword research

1. After logging in, navigate to the “Keyword Explorer” from the main dashboard.
2. Enter a keyword or phrase relevant to your business in the search bar and click “Search”.
3. Review the results, focusing on metrics like “Monthly Volume” and “Keyword Difficulty”.
4. Click on the keyword to see more details, including SERP analysis and related keywords.
5. Use the “Save Keyword” option to add interesting keywords to your list for future reference.

Step 3: Get better results

1. To improve your keyword strategy, use the “Keyword Suggestions” feature in the Keyword Explorer.
2. Filter results by “Topic” or “Intent” to find keywords that match your content goals.
3. Regularly check the “Rank Tracker” under the “Rankings” menu to monitor your keyword positions over time.
4. Utilise the “On-Page Grader” tool to optimise your content based on the keywords you’ve selected.

Pro tip

Take advantage of the “MozBar” extension for your browser. It provides instant SEO metrics for any website you visit, helping you assess competitors quickly while browsing.

Common mistake to avoid

Avoid overlooking the importance of local SEO if your business serves a specific area. Ensure you set up your local listings and use location-based keywords in your research to attract the right audience.