How to Use Mutiny

Getting started with Mutiny

In this guide, you’ll learn how to personalise your B2B website using Mutiny to optimise conversion rates. By the end, you'll be able to create tailored experiences for different audience segments without any coding.

Step 1: Sign up and set up

1. Go to Mutiny's website.
2. Click on the "Get Started" button in the top right corner.
3. Fill in your details to create an account. You may need to provide a business email address for verification.
4. Once you’ve signed up, log in to your account. You’ll be taken to the dashboard where you can start setting up your first campaign.

Step 2: Your first personalisation

1. In the dashboard, click on "Create New Experience."
2. Select the type of audience segment you want to target (e.g., industry, company size, etc.).
3. Choose a template for your experience. You can pick from pre-made options or start from scratch.
4. Use the drag-and-drop editor to modify the content and layout as needed. Edit text, images, and buttons to reflect the specific needs of your target audience.
5. Click "Preview" to see how your changes look. Once satisfied, hit "Publish" to make it live on your site.

Step 3: Get better results

1. Use the A/B testing feature by clicking on "Experiments" in the dashboard. Create variations of your experience to see which performs better.
2. Set up tracking by integrating your analytics tools (like Google Analytics) in the settings. This will help you monitor engagement and conversion rates.
3. Regularly review performance metrics in the dashboard to identify what works and what needs adjustment.

Pro tip

Take advantage of Mutiny’s built-in templates for different industries. This saves time as you can start with a solid foundation tailored to your audience rather than building from scratch.

Common mistake to avoid

Don't forget to set up your audience targeting rules properly. A common mistake is to leave default settings, which may lead to displaying the wrong content to the wrong visitors, reducing your conversion potential. Always double-check your targeting criteria before publishing your experiences.