How to Use Opteo

Getting started with Opteo

In this guide, you will learn how to set up Opteo for optimising your Google Ads campaigns. You'll be able to monitor performance, implement suggestions, and improve your ad efficiency in no time.

Step 1: Sign up and set up

1. Go to the Opteo website.
2. Click on the "Get Started for Free" button on the homepage.
3. Fill in your details to create an account. You will need to provide your email and create a password.
4. Once signed up, log in to your Opteo account.
5. Connect your Google Ads account by clicking on "Connect Google Ads". Follow the prompts to authorise Opteo to access your Google Ads data.

Step 2: Your first optimisation

1. After connecting your Google Ads account, navigate to the “Dashboard”.
2. Here, you will see an overview of your campaigns. Click on a campaign you want to optimise.
3. In the campaign view, check for suggestions highlighted in the “Optimisations” tab.
4. Review the suggested actions, such as adjusting bids or modifying ad copy. Click on the “Implement” button next to each suggestion you want to apply.
5. Monitor the changes over the next few days to assess their impact on your campaign performance.

Step 3: Get better results

1. Regularly check the “Insights” section for new performance metrics and trends.
2. Use the “Reports” feature to analyse which optimisations have been most effective.
3. Set up alerts in the “Settings” menu to notify you when your campaigns need attention, ensuring you don’t miss important changes.

Pro tip

Familiarise yourself with the “Action History” tab. This shows you what changes have been made over time, allowing you to understand the impact of each optimisation and avoid repeating ineffective actions.

Common mistake to avoid

Many users forget to regularly check the “Insights” section. This can lead to missed opportunities for optimisation. Make it a habit to review this section weekly to stay on top of your campaign performance.