How to Use Persado

Getting started with Persado

In this guide, you'll learn how to set up your Persado account and create your first emotionally-driven marketing message. By the end, you’ll be able to craft compelling copy that connects with your audience.

Step 1: Sign up and set up

1. Go to Persado's website.
2. Click on the “Get Started” button located on the top right corner.
3. Fill in your details to create an account. If your organisation has a subscription, use your company email to register.
4. Once signed up, log in to your account.

Step 2: Your first campaign

1. After logging in, navigate to the “Campaigns” tab in the left-hand menu.
2. Click on the “Create New Campaign” button.
3. Choose the type of campaign you want to run (e.g., Email, Social Media, etc.).
4. Enter your campaign details, including the target audience and objectives.
5. In the “Message” section, you can either choose a template or create a message from scratch.
6. Use the emotion-driven suggestions provided by Persado. Click on “Add Emotion” to see a list of emotional triggers you can incorporate.
7. Review the generated copy, make any adjustments, and click “Save” to finalise your campaign.

Step 3: Get better results

1. Experiment with different emotional triggers by going back to the “Add Emotion” button. Test how different emotions affect your messaging.
2. Use the “Insights” feature in the campaign dashboard to analyse the performance of your messages. This will help you understand what resonates best with your audience.
3. Regularly update your target audience settings based on campaign performance to ensure relevance.

Pro tip

Use the “A/B Testing” feature to compare different versions of your messages. This will help you identify which emotional language performs best and refine your strategy.

Common mistake to avoid

Avoid using too many emotions in a single message. Focus on one or two key emotional triggers to keep your messaging clear and impactful. Overloading your copy can confuse your audience and dilute your message.