How to Use Seventh Sense

Getting started with Seventh Sense

In this guide, you'll learn how to set up Seventh Sense for optimising your email marketing campaigns. By the end, you'll be able to send emails at the exact time your subscribers are most likely to engage, improving your open rates and overall effectiveness.

Step 1: Sign up and set up

1. Go to Seventh Sense website.
2. Click on the "Get Started" button on the homepage.
3. Choose a pricing plan that suits your needs (Business plan starts at $64/month for 5,000 contacts).
4. Fill in your details to create an account and click "Sign Up."
5. Once logged in, connect your email marketing platform (like Mailchimp or HubSpot) by navigating to the "Integrations" tab in the dashboard and following the prompts.

Step 2: Your first email campaign

1. In the dashboard, click on "Create Campaign."
2. Enter your campaign name and select the email list you want to target.
3. Add your email content in the editor. Make sure to create engaging subject lines and body text.
4. Click on "Schedule" and select "Optimised Send Time."
5. Review your settings and click "Send Campaign" to schedule your emails based on subscriber engagement patterns.

Step 3: Get better results

1. Regularly review the "Analytics" tab to see how your campaigns are performing.
2. Experiment with different types of content and subject lines to see what resonates best.
3. Use the "Segmentation" feature to divide your audience into smaller groups based on behaviour for more tailored campaigns.
4. Consider using A/B testing for different email variations to determine which performs best.

Pro tip

Most beginners overlook the "Learning Period" feature. Allow at least two weeks for Seventh Sense to gather data on your subscribers' engagement before sending out your first campaign. This will ensure better timing and results.

Common mistake to avoid

Avoid sending emails immediately after creating a campaign. Instead, let Seventh Sense determine the best time for each subscriber. This could significantly increase your open rates and engagement levels.