How to Use SpyFu

Getting started with SpyFu

After reading this guide, you'll be able to quickly set up your SpyFu account and start analysing your competitors' SEO and PPC strategies to enhance your own marketing efforts.

Step 1: Sign up and set up

1. Go to SpyFu's website.
2. Click on the "Sign Up" button in the top right corner.
3. Choose a plan that suits you. The Basic plan starts at $39/month and offers a 30-day money-back guarantee.
4. Fill in the required details and complete the payment process.
5. Once signed up, log in to your account.

Step 2: Your first competitor analysis

1. On the dashboard, locate the search bar at the top.
2. Enter your competitor's domain name (e.g., "example.com") and hit "Search".
3. You'll be directed to a page with various insights. Click on "SEO Research" in the left menu to see their organic keywords.
4. You can view keyword rankings, estimated monthly visits, and the keywords driving traffic. Click on any keyword to see more details.
5. For PPC insights, click on "PPC Research" in the left menu to explore your competitor’s ad spend and keywords.

Step 3: Get better results

• Use the "Keyword Groups" feature to see how keywords are categorised. This helps you understand which topics are most relevant.
• Set up "Custom Reports" under the "Reports" section to track specific metrics over time.
• Regularly check the "Rankings History" to see how your competitors' positions change and identify new opportunities.

Pro tip

Use the "Domain Comparison" tool to compare multiple competitors side-by-side. This can save you time by highlighting gaps in their strategies that you can exploit.

Common mistake to avoid

Avoid entering overly broad domains or keywords. This can lead to overwhelming data. Instead, start with specific competitors or closely related keywords to get actionable insights.