How to Use Statista

Getting started with Statista

In this guide, you'll learn how to access and navigate Statista to find reliable statistics and market data across various industries. By the end, you’ll be ready to search for data points and create reports effectively.

Step 1: Sign up and set up

1. Go to Statista.
2. Click on the “Register” button at the top right corner of the homepage.
3. Fill in the required fields with your information and click “Create Account.”
4. Choose a subscription plan; the Starter plan begins at $199/month. Enter your payment details to complete the process.
5. Once registered, log in to your account.

Step 2: Your first search

1. Use the search bar at the top of the page to enter a keyword related to your topic, such as "e-commerce" or "social media."
2. Press “Enter” to see the results.
3. Filter the results using the options on the left, such as “Industry” or “Content Type” to narrow down your search.
4. Click on a data point or report title that interests you to view it.
5. To download, look for the “Download” button, usually located near the data visualisation or report.

Step 3: Get better results

1. Use specific keywords for your searches to yield more relevant data.
2. Explore the “Statistics” and “Reports” tabs for a structured overview of available information.
3. Check the “Infographics” section for visually appealing summaries of data.
4. Make use of the “My Account” section to save your favourite reports for easy access later.

Pro tip

Use the “Advanced Search” option located next to the search bar to apply multiple filters at once. This will save you time and help you find precisely what you need.

Common mistake to avoid

Avoid using vague or overly broad search terms. This can lead to an overwhelming number of results that may not be relevant. Always aim for specific keywords related to your research topic.