How to Use Talkwalker

Getting started with Talkwalker

In this guide, you'll learn how to set up Talkwalker for effective social listening across multiple platforms. By the end, you'll be able to track brand mentions and gain insights into audience sentiment quickly.

Step 1: Sign up and set up

1. Go to Talkwalker.
2. Click on the Get Started button located at the top right corner of the homepage.
3. Fill in your details on the sign-up form. You can use your email or sign up with a Google account.
4. Confirm your email address by clicking the link in the confirmation email you receive.
5. Log in to your new account.

Step 2: Your first search

1. Once logged in, you’ll be taken to the Talkwalker dashboard. Click on the Search tab in the left sidebar.
2. Enter your brand name or a specific keyword you want to track in the search bar.
3. Set the date range using the calendar icon to choose a relevant timeframe.
4. Click on the Search button to see results.
5. Explore the results by clicking on various tabs such as Mentions, Sentiment, and Trends to analyse the data.

Step 3: Get better results

1. To refine your search, use the Filters option on the left sidebar. You can filter by language, location, or network to narrow down results.
2. Set up Alerts by clicking on the bell icon in the top right corner. This allows you to receive notifications for new mentions.
3. Create a Dashboard by selecting the Dashboards tab and clicking on Create New Dashboard. Add widgets to visualise your data effectively.

Pro tip

Use the Boolean search feature for more precise results. For example, inputting "brand A AND (launch OR event)" will give you mentions that include either "launch" or "event" related to "brand A".

Common mistake to avoid

Avoid entering overly broad keywords when starting your search. This can lead to irrelevant results. Instead, start with specific keywords or phrases to focus your analysis effectively.