How to Use Upfluence

Getting started with Upfluence

In this guide, you'll learn how to set up your Upfluence account and start finding the right influencers for your brand. By the end, you'll be equipped to create effective influencer marketing campaigns using their extensive database.

Step 1: Sign up and set up

1. Go to Upfluence's website.
2. Click on the “Get Started” button located at the top right corner of the homepage.
3. Fill out the registration form with your email, password, and company details.
4. After submitting, check your email for a confirmation link and click it to verify your account.
5. Once verified, log in and complete your profile by adding your brand information and preferences.

Step 2: Your first influencer search

1. From the dashboard, navigate to the “Influencers” tab on the left sidebar.
2. Click on “Search” to access the influencer database.
3. Use the filters on the left side to narrow down your search. You can filter by metrics such as audience demographics, engagement rates, and niche.
4. Once you’ve set your filters, click on “Apply Filters” to see the list of influencers that match your criteria.
5. Browse through the results, and click on an influencer’s profile to view their details, including past collaborations and audience insights.
6. If you find a suitable influencer, click the “Connect” button to start the outreach process.

Step 3: Get better results

1. Use multiple filters to refine your search; for example, combine audience size with engagement rate for more targeted results.
2. Save your searches by clicking on the “Save Search” button, allowing you to revisit your criteria without starting over.
3. Track your outreach efforts by using the “Notes” feature on an influencer’s profile to record your interactions and feedback.

Pro tip

Take advantage of the “Brand Affinity” filter to find influencers who have shown interest in your industry or product type. This can lead to more authentic partnerships and better campaign performance.

Common mistake to avoid

Avoid rushing through the filtering process. Many beginners overlook the importance of specific metrics like engagement rates and audience demographics, leading to partnerships that may not align with their brand’s goals. Take the time to analyse each influencer's profile thoroughly before reaching out.