Martha Stewart-backed Hint launches AI for home maintenance

Hint, co-founded by Martha Stewart with backing from Slow Ventures, launched in mid-May 2026 with seed funding to track home maintenance, insurance, utility costs, and repairs through an AI agent. Differentiated from generic home-management apps by being agent-first rather than form-first: the AI proactively flags things like "your boiler service is overdue" rather than waiting for users to enter dates. One of the more unusual celebrity-AI launches of 2026 in that the product solves an actual recurring annoyance rather than being celebrity-merch with an AI label.