StackAdapt pitches ChatGPT ads based on prompt relevance
StackAdapt has partnered with OpenAI to enable advertising within ChatGPT, one of the fastest growing consumer platforms in the world.
StackAdapt, an independent demand-side platform, is offering advertisers early access to place ads inside ChatGPT based on prompt relevance. According to a leaked pitch deck sent to select buyers on 27 March, the company is positioning this as a pilot programme with CPMs ranging from $15 to $60 and a $50,000 minimum spend. StackAdapt frames the offering as access to a new "discovery layer" that targets users mid-research. The deck, titled "OpenAI x StackAdapt Limited Pilot Program," describes the partnership as enabling advertising within "one of the fastest growing consumer platforms in the world." This marks a concrete step towards monetising ChatGPT's user base through contextual ad placements tied to what people are actually asking the model.