About Craftly
Craftly is an AI copywriting assistant that aims to simplify the content creation process for marketers, business owners, and creative professionals. At its core, Craftly allows users to generate tailored content that is not only engaging but also aligns with specific audience demographics. The platform is particularly impressive for its ability to produce a wide variety of written materials, from blog posts to email campaigns and ad copy. One of the standout features is its customisable tone, which enables users to adjust the style of writing to fit their brand voice, making it easier to resonate with different target audiences. Additionally, Craftly supports multiple languages, which broadens its appeal for businesses looking to communicate in diverse markets.
I found Craftly’s ability to generate over ten variations from a single brief to be a real game-changer—especially for A/B testing. This feature allows marketers to experiment with different messaging strategies, which is crucial for determining what works best for their audience. The platform also offers collaborative project features, making it easier for teams to work together and refine content in real-time. However, while the content performance tracking feature is a nice touch, I found it to be a bit basic compared to what some competitors offer. It provides insights into how well the generated content is performing, but I expected deeper analytics to help refine my approach further.
Pricing-wise, Craftly starts at $29 per month for the Starter plan, which offers 20,000 words. This is a decent entry point for small businesses or freelancers looking to test the waters, but it won't be long before you hit that limit if you're producing a lot of content. Higher tiers offer up to 700,000 words per month, which is great for larger teams or agencies. Plus, if you opt for an annual plan, you get two months free, which is a nice incentive. However, I can't help but think that as a tool primarily for copywriting, the pricing could be more competitive, especially when compared to other AI writing tools that offer more features at similar price points.
In terms of who should use Craftly, I'd recommend it for small to medium-sized businesses or freelancers who need a reliable way to generate high-quality content tailored to specific audiences. On the other hand, larger enterprises might find it lacking in some of the more advanced features that other tools provide. Overall, Craftly has a lot to offer, but it’s not without its limitations, especially when you consider the pricing tiers and what you get for your money.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I recently got my hands on Craftly, the AI copywriting assistant that claims to take the pain out of content creation. With a promise of generating tailored content that matches specific audience demographics, I was eager to see if it lived up to the hype. After testing it for a while, I can say there’s a lot to like, but it’s not without its pitfalls.
First off, the ability to produce over ten variations from a single brief is genuinely impressive. This is a huge advantage for marketers like me who want to A/B test different messaging strategies. I found myself churning out a variety of ad copies and blog post ideas in a fraction of the time it would usually take. Plus, the customisable tone feature is a real gem, allowing me to adjust the writing style to fit my brand voice. This made it much easier to create content that felt authentic and engaging.
However, not everything is sunshine and rainbows. I found the content performance tracking feature to be a bit underwhelming. While it provides basic insights on how the generated content is performing, I was hoping for more detailed analytics to help me refine my approach further. Additionally, the Starter plan, which costs $29 per month, limits you to 20,000 words. This can be a bit restrictive—especially if you’re in the throes of a busy content month. It makes me wonder if I’ll have to upgrade to a higher tier sooner rather than later.
When compared to tools like Jasper or Writesonic, Craftly does well but may fall short for more advanced users. Jasper, for instance, offers a more extensive set of features, and Writesonic has a more user-friendly interface that appeals to beginners. However, Craftly still holds its own, especially for small to medium-sized businesses or freelancers who need reliable content generation without breaking the bank.
In conclusion, Craftly is a solid option if you’re looking for a straightforward AI copywriting tool that delivers tailored content efficiently. It’s particularly great for marketers who need to produce varied content quickly, but larger businesses or those seeking more advanced features might find it lacking. The pricing is decent for what you get, but just be wary of hitting those word limits too quickly. Overall, I’d recommend Craftly for anyone who’s serious about content creation but isn’t looking to invest in the top-tier tools just yet.
Getting started with Craftly
In this guide, you will learn how to set up Craftly and generate your first piece of copy. By the end, you'll be able to create tailored content that resonates with your target audience.
Step 1: Sign up and set up
Step 2: Your first copy
Step 3: Get better results
Pro tip
Make use of the “Templates” feature found in the sidebar. This allows you to quickly access pre-defined structures for various content types, saving time on organisation.
Common mistake to avoid
Avoid using overly broad or vague descriptions when generating content. This often leads to generic results that don’t meet your needs. Be as specific as possible about the topic and audience to ensure Craftly delivers relevant copy.
The Verdict
Craftly is a decent AI copywriting assistant that offers solid features for marketers and small businesses. However, its limitations in performance tracking and restrictive word counts may not suit larger enterprises or those needing advanced analytics. If you’re looking for a straightforward tool to streamline content creation, Craftly is worth considering, but be prepared to potentially upgrade as your needs grow.
Best For
- Freelance marketers looking for a reliable content generation tool.
- Small business owners who need to create tailored content quickly.
- Agencies that require collaborative tools for content creation.
- Content creators wanting to experiment with A/B testing in their messaging.
- E-commerce businesses needing multi-language product descriptions.
At a Glance
Craftly is an AI copywriting assistant that excels in generating tailored content with a customisable tone and audience targeting. With features like A/B testing support and collaborative project capabilities, it’s perfect for marketers and small businesses looking to enhance their content creation process.
Strengths
- +The ability to generate over ten variations from a single brief is fantastic for A/B testing, allowing users to experiment with different messaging strategies effectively.
- +Customisable tone settings enable users to align the generated content with their brand voice, making it easy to resonate with specific target audiences.
- +Multi-language support broadens the tool's appeal, allowing businesses to create content for diverse markets without needing separate tools.
- +Collaborative project features facilitate teamwork, enabling multiple users to contribute and refine content in real-time, which is especially useful for agencies.
- +The pricing structure is tiered, making it accessible for smaller businesses with a Starter plan that allows for 20,000 words per month.
- +Content performance tracking provides basic insights into how well the generated content performs, allowing for some level of data-driven decision-making.
Limitations
- -The content performance tracking feature lacks depth, providing only basic analytics that may not be sufficient for users seeking more detailed insights.
- -The Starter plan's limit of 20,000 words per month can be restrictive for users who need to produce a lot of content, pushing them to higher tiers quickly.
- -Some users may find the pricing to be less competitive compared to other AI writing tools that offer more features for a similar price.
- -The platform’s user interface can feel a bit clunky at times, making it less intuitive for new users who are not as tech-savvy.
- -While the tool does an admirable job at generating content, it occasionally lacks the creative flair that a human copywriter might bring to the table.
Use Cases
- -Freelance marketers who need to produce multiple ad copies quickly for various campaigns without sacrificing quality.
- -Small business owners looking to create engaging blog posts that reflect their brand voice and appeal to their target customers.
- -Agencies that require a collaborative tool for teams to generate and refine content together in real-time.
- -Content creators who want to test various messaging strategies through A/B testing to see what resonates most with their audience.
- -E-commerce businesses needing product descriptions written in multiple languages to cater to international customers.
