About GrowthBar (now SEOptimer)
GrowthBar is an AI writing tool tailored specifically for bloggers who want to create SEO-friendly content quickly and intuitively. As someone who's spent countless hours wrestling with SEO guidelines and content formatting, I found GrowthBar's promise of generating SEO-optimised blog posts in just two minutes hard to resist. The tool analyses hundreds of Google search results to create structured outlines that include headings, keywords, word counts, and even internal links—essential components for anyone serious about improving their blog's visibility. This feature alone can save hours of research and planning, which is a massive win for busy content creators.
One of the standout features is the drag-and-drop blog builder. In theory, it allows you to assemble entire articles with relative ease. I was sceptical about how effective this would be in practice, but I must say it’s fairly user-friendly. The interface is clean, and moving sections around felt intuitive. That said, while the AI-generated outlines are impressive, I noticed that the quality varied depending on the topic. For niche subjects, the suggestions might lack depth, requiring additional research to flesh out the content adequately.
Pricing is something to consider before diving in. The Standard plan starts at $36 per month for 25 articles, which isn't too shabby if you're a consistent blogger. However, if you need more articles, the Pro plan jumps to $74.25, and the Agency plan is a whopping $149.25. While these tiers come with valuable features, I can’t help but feel that the pricing could be a hurdle for new bloggers or small businesses. The 7-day free trial is a nice touch, allowing potential users to test the waters before committing.
In my experience, GrowthBar is a solid choice for individuals looking to up their blogging game. However, I would recommend it more for those who have some familiarity with SEO and content creation. If you’re a complete beginner, you may find it slightly overwhelming at first. The tool provides great insights but can sometimes gloss over the nuances of SEO that a novice might need to grasp. Overall, it’s a handy tool but might not be for everyone, especially if you're looking for deep, nuanced SEO analysis without doing a bit of extra legwork yourself.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
When I first heard about GrowthBar, I was intrigued. An AI writing tool that promises to generate SEO-optimised blog posts in just two minutes? I couldn't resist giving it a go. As someone who has spent countless hours navigating the labyrinth of SEO rules and content creation, GrowthBar seemed like a potential lifesaver. I signed up for the 7-day trial, curious to see if it could really deliver on its bold claims.
The first thing that struck me was the simplicity of the drag-and-drop blog builder. Moving sections around was a breeze, allowing me to assemble articles without the usual formatting headaches. The AI-generated outlines were surprisingly detailed, providing headings, keywords, and even word counts. However, I noticed that the quality varied depending on the topic. For broader subjects, it did a fantastic job, but when I tried it with more niche topics, the outlines felt a bit shallow. I found myself doing more research than I had anticipated, which, ironically, is what I was hoping to avoid.
One of my favourite features was the content optimisation meter. It provided real-time scores based on SEO best practices, which was a game-changer for refining drafts. I could see exactly where I needed to improve, but I did wish it offered deeper insights—sometimes the feedback felt a bit too basic for how complex SEO can be. Plus, the unlimited keyword research was a godsend. I could explore new keywords to target without worrying about hitting a limit, which is crucial for crafting targeted content.
Now, let’s talk about pricing. The Standard plan starts at $36 for 25 articles, which is reasonable if you’re a consistent blogger. However, the Pro plan jumps to $74.25, and the Agency plan is nearly $150! That could be a tough pill to swallow for new bloggers. I get that you’re paying for the features, but a more gradual pricing structure would be more inviting.
In comparing GrowthBar to its main competitors, I found it to be a solid tool, but it might not be the best fit for everyone. For instance, Jasper offers more advanced content generation features, while Surfer SEO dives deeper into content optimisation. If you’re just starting out or looking for something simpler, you might find those options more accessible. However, if you're a blogger looking to streamline your process and you’re comfortable with SEO basics, GrowthBar can definitely be a valuable asset.
In summary, I’d say GrowthBar is a decent option for anyone serious about blogging and SEO. It certainly has its quirks, but the potential to save time and enhance content quality is there. Just keep in mind that you might still need to roll up your sleeves for deeper research, particularly for niche topics. Overall, if you're ready to invest in your blogging journey, GrowthBar might just be the tool you need to take your content to the next level.
Getting started with GrowthBar
In this guide, you'll learn how to quickly set up GrowthBar and create your first SEO-optimised blog post. You'll be ready to generate high-quality content in just a few minutes.
Step 1: Sign up and set up
Step 2: Your first blog post
Step 3: Get better results
Pro tip
Always include at least one internal link in your blog post. This helps with SEO and keeps readers engaged with your content.
Common mistake to avoid
Don’t skip the outline generation step. It’s crucial for ensuring your blog post is well-structured and optimised for search engines. Skipping it can lead to disorganised content that may not rank well.
The Verdict
GrowthBar is a solid choice for bloggers looking to create SEO-optimised content quickly, but the pricing may be a barrier for newcomers. If you’re comfortable with SEO and want to save time on content creation, it’s worth considering. However, if you’re a complete beginner, you might find it a bit overwhelming and better suited to tools with a gentler learning curve.
Best For
- Bloggers who regularly produce content and need a swift way to generate SEO-optimised outlines.
- Content marketers looking for tools that offer keyword research and competitive analysis.
- Freelance writers who need to swiftly assemble articles for clients.
- Small business owners aiming to enhance their blog without hiring an SEO specialist.
- Social media managers wanting to create engaging blog content quickly.
At a Glance
GrowthBar is an AI writing tool designed for bloggers, enabling quick creation of SEO-friendly posts with a user-friendly drag-and-drop builder. While it excels in generating structured outlines and content scoring, pricing may be a barrier for new bloggers.
Strengths
- +The drag-and-drop blog builder is genuinely intuitive, making it easy to assemble articles without the usual headaches of formatting and structuring content.
- +SEO-optimised outlines generated by the tool save significant time, allowing users to focus on writing instead of researching complex SEO strategies.
- +The content optimisation meter provides actionable insights, helping users refine their drafts and improve their SEO scores effectively.
- +Unlimited keyword research is a fantastic feature, allowing users to explore various keywords without worrying about hitting a limit, which is crucial for crafting targeted content.
- +The Chrome extension is incredibly handy, allowing users to optimise content directly while they browse, making the writing process more efficient.
- +The 7-day free trial is a great way to test the platform without financial commitment, enabling potential users to see if it meets their needs.
Limitations
- -The pricing may be steep for new bloggers or small businesses, particularly the jump from the Standard to Pro plan, which could deter those just starting out.
- -Quality of AI-generated outlines can vary, particularly for niche topics, which may require more manual input and research than expected.
- -The platform might feel overwhelming for complete beginners who are unfamiliar with SEO concepts, making it less accessible compared to simpler writing tools.
- -While the drag-and-drop functionality is useful, I found it occasionally buggy, with sections not always behaving as expected when moved around.
- -The content scoring system, while helpful, can sometimes be overly simplistic, lacking the depth needed for users looking for comprehensive feedback.
Use Cases
- -Bloggers who regularly produce content and need a swift way to generate SEO-optimised outlines before diving into writing.
- -Content marketers looking for a tool that provides keyword research and competitive analysis without spending hours on manual research.
- -Freelance writers who need to quickly assemble articles for clients while ensuring they meet SEO standards.
- -Small business owners aiming to enhance their website's blog section without hiring a full-time SEO specialist.
- -Social media managers who want to create engaging blog content that drives traffic to their brand's website quickly.
