How to Use Brand24

Getting started with Brand24

After reading this guide, you'll be able to set up your Brand24 account, track brand mentions across the web, and monitor social media in real time.

Step 1: Sign up and set up

1. Go to Brand24's website.
2. Click on the “Start free trial” button located at the top right corner.
3. Fill in your details (name, email, password) or sign up using your Google account.
4. Choose a plan that suits your needs. The Individual plan is $119/month for tracking 3 keywords. You can start with the free trial for 14 days.
5. Confirm your email address through the link sent to your inbox.
6. Log in to your new Brand24 account.

Step 2: Your first project

1. Once logged in, click on the “Create Project” button on the dashboard.
2. Enter a project name and the keywords you want to track (e.g., your brand name).
3. Choose the sources you want to monitor: Social Media, News, Blogs, and Forums. Select all that apply.
4. Click “Create Project” to start monitoring.
5. Wait a few moments for Brand24 to gather data. You’ll see mentions populate on your dashboard.

Step 3: Get better results

1. Use filters to narrow down your results. Click on the “Mentions” tab and use the filters on the left to sort by sentiment, source, or date.
2. Set up alerts by clicking on the “Settings” icon in your project dashboard. Choose how often you want to receive notifications (daily, weekly, etc.).
3. Engage with your audience directly from the platform by clicking on mentions to respond or share insights.

Pro tip

Take advantage of the “Sentiment Analysis” feature. It helps you gauge public perception quickly. You can find it in the “Mentions” tab, where you can filter by positive, negative, or neutral sentiments.

Common mistake to avoid

Many users forget to customise their notification settings. Make sure to adjust these in the “Settings” menu to avoid missing important mentions or alerts.