About Brand24
I recently spent some quality time with Brand24, and I can’t help but feel a mix of fascination and frustration. This AI-powered social listening and media monitoring tool claims to track brand mentions in real time across a variety of platforms, from social media to news sites. In practice, it does a decent job of aggregating brand mentions, which is great if you want to keep your finger on the pulse of what people are saying about your brand. The dashboard is fairly user-friendly, presenting data in a visually appealing way that makes it easy to digest at a glance.
One of the standout features for me was the sentiment analysis. It does a commendable job of gauging whether the mentions are positive, negative, or neutral, which is crucial for understanding public perception. The automated reporting feature is also handy; I found myself able to whip up reports quickly without needing to sift through mounds of data. However, the tool does have its quirks. For instance, the anomaly detection feature is supposed to alert you to unusual spikes in mentions, but I found it sometimes flagged perfectly normal activity as suspicious, which can be more annoying than helpful.
When it comes to pricing, Brand24 isn’t shy about charging for its services. The individual plan starts at £119 per month for just three keywords. If you’re a small business or a freelancer, that’s quite a hefty investment, especially when you consider that the team plan, which accommodates seven keywords, is £159, and the Pro plan, which allows for twelve keywords, is £239. The enterprise option at £399 is eye-watering and likely aimed at larger companies with substantial monitoring needs. Given these prices, I genuinely wonder if smaller brands can justify the cost against their actual social media needs.
In my experience, Brand24 is most useful for marketing professionals, brand managers, and PR specialists who are looking to keep tabs on their reputation and engage with their audience. It's not as essential for smaller businesses that might only need to monitor a few mentions here and there. If you’re a solo entrepreneur or a startup trying to save every penny, you might find that the return on investment doesn’t quite match up to the monthly fee. Overall, while Brand24 is a solid tool, I think it’s best suited for those with enough budget to really make it work for them without feeling pinched.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I recently took Brand24 for a spin, and I must admit, it was a bit of a mixed bag for me. On one hand, I was genuinely impressed by how it aggregates brand mentions across various platforms like social media, news sites, and even forums. The sentiment analysis, which categorises mentions as positive, negative, or neutral, is a godsend for anyone keen on understanding how their brand is perceived. For example, while working on a campaign for a client, I was able to track real-time reactions to their new product launch, which was invaluable for adjusting our messaging on the fly.
However, the experience wasn’t all roses. The pricing is something that gave me pause. Starting at £119 per month for just three keywords, it felt a bit steep, especially when I compared it to alternatives like Mention, which provides similar features at a lower cost. It made me wonder whether smaller brands or solo entrepreneurs could really make the most of Brand24 without feeling the pinch. Additionally, I found the anomaly detection feature a bit hit or miss; it sometimes flagged normal spikes in mentions as something needing urgent attention, which only added to my workload rather than alleviating it.
Comparing Brand24 to its competitors, I found that while it offers a slick interface and impressive monitoring capabilities, tools like Sprout Social and BuzzSumo offer more comprehensive features without the hefty price tag. If you’re a marketing professional or PR specialist who needs detailed insights and can justify the cost, Brand24 might be worth it. But if you’re a small business or freelancer trying to keep costs down, you might be better off with more affordable alternatives.
Ultimately, Brand24 has a lot going for it, especially when it comes to understanding brand perception and engaging with your audience. Just make sure you’re ready to invest in it because the price can add up quickly, and you’ll want to ensure you’re getting your money's worth. It’s a solid tool for those who can afford it, but if you’re looking to monitor your brand on a budget, you might want to explore other options first.
Getting started with Brand24
After reading this guide, you'll be able to set up your Brand24 account, track brand mentions across the web, and monitor social media in real time.
Step 1: Sign up and set up
Step 2: Your first project
Step 3: Get better results
Pro tip
Take advantage of the “Sentiment Analysis” feature. It helps you gauge public perception quickly. You can find it in the “Mentions” tab, where you can filter by positive, negative, or neutral sentiments.
Common mistake to avoid
Many users forget to customise their notification settings. Make sure to adjust these in the “Settings” menu to avoid missing important mentions or alerts.
The Verdict
Brand24 offers a solid solution for tracking brand mentions and understanding public sentiment, but its steep pricing may deter smaller businesses. It's perfect for marketing professionals and PR specialists who need detailed insights, but those on a tight budget should consider more affordable alternatives.
Best For
- Marketing professionals managing large-scale campaigns
- PR specialists needing real-time monitoring for brand reputation
- Social media managers engaging with audiences across platforms
- Businesses launching new products to gauge public reactions
- Brands looking to identify and connect with key influencers
At a Glance
Brand24 is an AI-driven social listening tool that helps brands monitor their online presence in real time. With features like sentiment analysis and automated reporting, it’s designed for marketing professionals who need actionable insights into brand perception, but the pricing may be steep for smaller businesses.
Strengths
- +The sentiment analysis feature is impressive, providing a clear understanding of public perception by categorising mentions as positive, negative, or neutral, which is critical for reputation management.
- +Automated reporting saves time by allowing users to generate insightful reports quickly without sifting through excessive data manually, making it easier to present findings to stakeholders.
- +Anomaly detection can alert users to sudden spikes in mentions, which is helpful for identifying potential PR crises or viral content, although it sometimes flags normal activity, leading to confusion.
- +The interface is visually appealing and user-friendly, making it easy for users to navigate through the data and extract valuable insights without a steep learning curve.
- +Brand24's monitoring capabilities span multiple platforms, including social media, news sites, and forums, ensuring comprehensive coverage of brand mentions across the internet.
Limitations
- -The pricing structure is quite steep, especially for smaller brands or freelancers, making it a significant investment that might not be justified based on their social media activity.
- -Some features, like anomaly detection, can sometimes misinterpret data, flagging normal spikes as anomalies, which could lead to unnecessary concern for users.
- -The mobile app feels somewhat limited compared to the desktop version, lacking certain features that make monitoring on the go less effective.
- -While the tool covers a wide range of platforms, it can struggle with real-time tracking on less popular sites, meaning some brand mentions might slip through the cracks.
- -The keyword limitation in the lower-tier plans can be restrictive for businesses that need to monitor multiple aspects of their brand across various campaigns.
Use Cases
- -Marketing professionals needing to track brand sentiment and adapt campaigns based on public perception, ensuring their messaging resonates with the target audience.
- -PR specialists who require real-time updates on brand mentions to respond swiftly to potential crises or opportunities for engagement.
- -Social media managers tasked with monitoring conversations around their brand in order to engage with followers and influencers effectively.
- -Businesses launching new products that want to gauge initial reactions and adjust marketing strategies accordingly based on public feedback.
- -Brands aiming to identify key influencers discussing their products to leverage partnerships for better visibility and engagement.
