How to Use Gong

Getting started with Gong

In this guide, you’ll learn how to set up Gong and start analysing your sales calls, emails, and meetings to enhance your team's performance. By the end, you’ll be able to extract valuable insights that can help improve deal outcomes.

Step 1: Sign up and set up

1. Visit Gong's website.
2. Click on the “Request a Demo” button in the top right corner.
3. Fill out the form with your details and submit it. A Gong representative will contact you to discuss your needs and pricing.
4. Once your account is set up, log in to the Gong platform using the credentials provided.

Step 2: Your first analysis

1. After logging in, navigate to the “Calls” tab on the left sidebar.
2. Click on “Recordings” to view sales calls that have been recorded.
3. Select a call to analyse by clicking on it. This opens the call player.
4. Use the controls to play the call, and take note of key moments. You can also see the automatic highlights generated by Gong.
5. Explore the “Insights” section to view metrics such as talk-to-listen ratio and key topics discussed.

Step 3: Get better results

1. To improve your analysis, set specific goals for each call, such as identifying customer objections or understanding competitor mentions.
2. Use the “Search” feature to filter calls by keywords or topics relevant to your analysis.
3. Regularly review the “Trends” section to spot patterns in your team’s performance over time.
4. Encourage team members to share insights gained from their analyses during meetings to foster collaborative improvement.

Pro tip

Make use of Gong’s “Coaching” feature. You can tag specific moments in calls for feedback, which allows you to create a library of best practices that the team can reference.

Common mistake to avoid

Avoid overlooking the importance of setting clear objectives before analysing calls. Jumping straight into analysis without a focus can lead to missed insights and wasted time. Always have a specific goal in mind for each session.