About Gong
Gong is an AI revenue intelligence platform that dives deep into the murky waters of sales calls, emails, and meetings to help sales teams boost their performance. I tested it out to see how it stacks up against the competition, and I must say, the insights it provides are genuinely impressive. By analysing customer interactions, Gong offers a treasure trove of data that can illuminate what’s working and what’s not in your sales process. The deal intelligence feature is particularly noteworthy, as it helps sales professionals dissect successful transactions and understand the subtleties that lead to closing deals. Additionally, the platform's forecasting tools can predict future sales trends based on historical data, which is crucial for making informed business decisions.
However, while Gong shines in many areas, it does come with some caveats. The platform is primarily geared towards larger sales teams with custom pricing that typically starts around £100 per user per month. This means that smaller teams or startups may find it a bit of a stretch financially, especially considering that a demo is required before you can even get a clear sense of what you’re buying into. Furthermore, while the analytics are top-notch, the user interface can feel a bit overwhelming at times, especially for those who aren’t particularly tech-savvy. It’s like trying to navigate a complex ship without a map—there’s a lot of potential, but you might find yourself adrift at sea.
In my experience, Gong is best suited for established sales teams that can leverage its comprehensive analytics to their advantage. It’s a boon for sales managers looking to elevate their team’s performance and replicate the success of top performers. The coaching insights are invaluable in identifying best practices and honing the skills of sales reps. However, if you’re a small startup or a solo entrepreneur, you might want to consider alternatives that are more budget-friendly and easier to navigate. Overall, Gong is a powerful tool for those who can afford it, but it may not be the right fit for everyone.
In conclusion, Gong is an intriguing platform that provides in-depth analysis and insights into sales interactions, making it a strong contender for teams that are serious about optimising their sales processes. The combination of deal intelligence, forecasting tools, and coaching insights makes it a formidable ally in the quest for sales excellence. Just be ready to invest both time and money to fully harness its capabilities.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
When I first stumbled upon Gong, I was intrigued by the prospect of digging through sales calls, emails, and meetings to unearth insights that could propel team performance. It promised a lot, and after testing it out, I realised that it mostly delivers. The deal intelligence feature, in particular, stood out to me. It allows you to dissect successful transactions and understand the subtleties that lead to closing deals. This is a massive advantage for sales teams trying to optimise their strategies. Moreover, Gong’s forecasting tools are genuinely helpful, offering predictions based on historical data that can guide decision-making.
However, it isn't all sunshine and rainbows. The pricing structure is quite steep, starting around £100 per user per month, which can be a hard pill to swallow for smaller teams or startups. And let’s not forget that annoying requirement for a demo before you can even get a handle on the platform. It felt like being asked to sit through a lengthy presentation just to see if I wanted to buy the product. Plus, the user interface is a bit of a mixed bag. While it’s packed with features, it can feel overwhelming, especially if you’re not particularly tech-savvy. I found myself getting lost in the sea of options more than once, which detracted from the overall experience.
Comparing Gong to its competitors, I found it to be a step above many in terms of analytics and insights, but tools like Chorus.ai offer a more intuitive interface for those who may not need all the bells and whistles. If you’re a sales manager looking to elevate your team’s performance and replicate the success of your top performers, Gong could be a fantastic investment. However, if you’re just starting out or running a small team, you might want to check out alternatives that fit your budget better.
In the end, Gong is a powerful tool for sales teams that are serious about optimising their processes and improving their performance. Its insights can be invaluable, but be prepared to invest both time and money to unlock its full potential. If you can justify the cost and are willing to learn the ropes, it could be just what you need to take your sales game to the next level.
Getting started with Gong
In this guide, you’ll learn how to set up Gong and start analysing your sales calls, emails, and meetings to enhance your team's performance. By the end, you’ll be able to extract valuable insights that can help improve deal outcomes.
Step 1: Sign up and set up
Step 2: Your first analysis
Step 3: Get better results
Pro tip
Make use of Gong’s “Coaching” feature. You can tag specific moments in calls for feedback, which allows you to create a library of best practices that the team can reference.
Common mistake to avoid
Avoid overlooking the importance of setting clear objectives before analysing calls. Jumping straight into analysis without a focus can lead to missed insights and wasted time. Always have a specific goal in mind for each session.
The Verdict
Gong is a powerful tool for larger sales teams looking to optimise their performance through in-depth analysis of customer interactions. However, its steep pricing and complex interface may deter smaller teams or those with limited budgets. If you’re serious about improving sales outcomes and can afford it, give Gong a go; otherwise, it might be wise to explore more affordable alternatives.
Best For
- Sales managers seeking to replicate the success of top performers across their teams.
- Established sales teams aiming to optimise their sales processes and improve deal closure rates.
- Companies wanting to enhance customer relationships through better understanding of customer sentiment.
- Sales professionals preparing for accurate quarterly forecasts based on historical data.
- Organisations looking to centralise their sales data for easier management and analysis.
- Businesses focused on continuous improvement through coaching and training insights.
At a Glance
Gong is an AI-powered revenue intelligence platform that excels at analysing sales interactions to drive team performance and improve deal outcomes. With features like deal intelligence and forecasting tools, it empowers sales teams to make data-driven decisions. However, its custom pricing may deter smaller teams or startups looking for budget-friendly solutions.
Strengths
- +The deal intelligence feature is a game-changer, allowing sales professionals to dissect successful transactions and understand the nuances that lead to closing deals, which can significantly enhance sales strategies.
- +Gong's forecasting tools provide valuable predictions based on historical data, helping sales teams anticipate future trends and make informed decisions, ultimately leading to better planning and resource allocation.
- +The coaching insights offered by Gong enable managers to identify best practices and replicate the success of top performers across their teams, fostering a culture of continuous improvement and skill development.
- +Gong's ability to analyse customer sentiment during calls and meetings offers a unique perspective that can directly inform sales strategies and improve customer relationships.
- +The platform's comprehensive analytics provide a treasure trove of data that can illuminate what’s working and what’s not in your sales process, allowing for targeted improvements.
- +The user interface, while initially overwhelming, is packed with features that can provide deep insights when fully understood, making it a valuable tool for those who take the time to learn it.
- +Gong's integration capabilities with other CRM systems mean you can centralise your sales data, making it easier to manage and analyse all aspects of your sales process.
Limitations
- -The custom pricing model can be a barrier for smaller teams or startups, as it typically starts around £100 per user per month, which may not be feasible for everyone.
- -The requirement for a demo before accessing the platform can be frustrating, as it delays the onboarding process and might deter potential users from exploring the tool further.
- -The user interface can feel overwhelming for those who are not particularly tech-savvy, leading to a steeper learning curve that might hinder immediate productivity.
- -Not all features may be relevant for smaller teams, meaning you could be paying for capabilities you won't fully utilise, which feels like a waste of resources.
- -The focus on larger sales teams means some of the more advanced features may be unnecessary for smaller organisations, making it feel like overkill in certain scenarios.
- -While the analytics are impressive, they can also be a bit too complex for users looking for straightforward insights, requiring more time to sift through the data.
Use Cases
- -Sales managers looking to replicate the success of top performers can leverage Gong's coaching insights to implement best practices across their teams efficiently.
- -Established sales teams aiming to optimise their sales processes can use Gong to analyse previous calls and meetings, identifying what worked and what didn't.
- -Companies wanting to improve customer relationships can benefit from Gong's sentiment analysis, allowing them to adjust their tactics based on customer feedback during interactions.
- -Sales professionals preparing for quarterly forecasts can use Gong's predictive analytics to gauge upcoming sales trends, ensuring they are always one step ahead.
- -Teams struggling with deal closures can identify potential deal risks through Gong, allowing them to address issues before they escalate and improve overall closing rates.
- -Businesses looking to centralise their sales data can integrate Gong with their existing CRM systems, simplifying data management and analysis.
- -Sales trainers wanting to enhance their training programmes can utilise Gong’s insights to tailor their content based on real-world interactions.
