How to Use Lavender

Getting started with Lavender

In this guide, you will learn how to set up Lavender to improve your sales emails. By the end, you'll be able to score your emails and receive suggestions to boost your reply rates effectively.

Step 1: Sign up and set up

1. Go to Lavender's website.
2. Click on the “Get Started Free” button on the homepage.
3. Fill in your details to create an account or sign up using Google.
4. Once signed in, connect your email account (Gmail or Outlook) by following the prompts. This integration allows Lavender to work directly within your email client.

Step 2: Your first email score

1. Open your email client (Gmail or Outlook).
2. Compose a new email as you normally would.
3. As you type, Lavender will automatically score your email in real time, displaying the score in the Lavender sidebar.
4. Review the feedback provided, which includes suggestions on clarity, personalisation, and call-to-action effectiveness.
5. Make adjustments to your email based on Lavender’s recommendations before sending.

Step 3: Get better results

1. Use the scoring system to compare different versions of your email. You can make minor tweaks and see how the score changes.
2. Focus on personalisation. Lavender will highlight areas where you can add personal touches to increase engagement.
3. Experiment with different subject lines and see how they affect the overall score and feedback.
4. Regularly check the “Insights” section in the Lavender dashboard to see patterns in your email performance and learn from your best scores.

Pro tip

Take advantage of the “Templates” feature in Lavender. Create reusable email templates that already include high-scoring elements. This saves you time and ensures consistency in your outreach.

Common mistake to avoid

Avoid the temptation to ignore the feedback provided by Lavender. Many beginners overlook the suggestions, thinking their emails are fine as they are. Always review and incorporate the feedback to improve your email effectiveness.