About Lavender
Lavender is an AI email coach that aims to help sales professionals craft better outreach emails. It does this by scoring your emails in real time, providing instant feedback on various aspects like clarity and personalisation. The tool integrates with popular email clients such as Gmail and Outlook, which means you can use it without having to switch between platforms. Whether you're a solo sales rep or part of a larger team, Lavender promises to enhance the effectiveness of your email communication and boost reply rates.
What really stood out to me during my testing was how Lavender evaluates emails based on specific criteria. Each email gets a score that reflects how likely it is to get a response. This is not just a gimmick; the platform dives into factors such as the length of your sentences, the use of personalisation tokens, and even the sentiment of your message. I found that the suggestions for improvement were clear and actionable, making it easy to tweak my emails on the fly. The content studio feature is another gem, allowing teams to collaborate on email templates, which can help maintain brand consistency.
Now, let's talk about pricing. Lavender offers a freemium model that allows you to send up to five emails per month for free. This is more than enough for casual users or those just starting out. The Starter plan at £29/month unlocks more features, while the Individual Pro plan at £49/month is aimed at serious sales professionals who need more extensive capabilities. The Team plan, priced at £99 per seat per month, is aimed at larger organisations looking to analyse team performance. While the pricing is reasonable, I found the jump from the free version to the Starter plan a bit steep, especially for freelancers or small teams on a tight budget.
In terms of who should use Lavender, it's definitely tailored for sales professionals who are serious about improving their outreach. If you're someone who sends a lot of sales emails and wants to increase your response rates, you’ll likely find value here. However, if you only send a handful of emails a month, the tool might not provide enough return on investment to justify the cost. Overall, Lavender is a practical solution for those in the sales trenches, looking to refine their communication strategies and enhance their email engagement.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I recently gave Lavender a whirl, and I have to say, I was cautiously optimistic. An AI email coach that promises to score your sales emails and help you boost reply rates? Sounds like a dream for any sales professional drowning in their inbox. After putting it through its paces, I can say it certainly has its merits, but also some quirks that left me scratching my head.
First off, the real-time scoring feature is pretty neat. I fired off a few sales emails and watched as Lavender provided a score based on clarity, personalisation, and overall effectiveness. It’s like having a personal coach on your shoulder, whispering suggestions in real-time. The actionable tips are clear and straightforward, making it easy to adjust emails on the fly. I loved that I could see how my writing style impacted my score, and it really encouraged me to be more mindful of my messaging. For instance, I found that adding a few personal touches to my emails significantly improved my scores and, presumably, my chances of getting a reply.
But let's be honest: not everything is sunshine and rainbows. The jump from the free tier to the Starter plan felt a bit harsh. Sure, the free plan gives you five emails a month, which is decent for testing the waters, but once you decide to go for it, the costs can add up quickly. If you're a freelancer or a small team, that £29/month price tag may sting a bit. I also noticed that while the scoring system is useful, it can sometimes be overly critical. There were moments when I felt like my emails were perfectly fine, yet the tool still suggested they needed improvement. This could potentially lead to unnecessary self-doubt.
When I compared Lavender to other tools like SalesLoft and Outreach, I realised it’s a different beast altogether. While those solutions are more comprehensive in their outreach capabilities, Lavender’s focus on email scoring and coaching is unique. It’s fantastic for sales reps who need to refine their email communication quickly without the added complexities of a full CRM.
In essence, Lavender is perfect for sales professionals who are serious about improving their outreach and willing to invest in their email game. If you're churning out sales emails daily and want to up your reply rates, this tool is worth considering. Just be sure to weigh the pricing against how many emails you actually send. For casual users or those who only send a handful of emails, it might not be the best fit. In a nutshell, Lavender is a solid choice for the dedicated sales rep looking to sharpen their email skills, but it comes with a few bumps that could give you pause.
Getting started with Lavender
In this guide, you will learn how to set up Lavender to improve your sales emails. By the end, you'll be able to score your emails and receive suggestions to boost your reply rates effectively.
Step 1: Sign up and set up
Step 2: Your first email score
Step 3: Get better results
Pro tip
Take advantage of the “Templates” feature in Lavender. Create reusable email templates that already include high-scoring elements. This saves you time and ensures consistency in your outreach.
Common mistake to avoid
Avoid the temptation to ignore the feedback provided by Lavender. Many beginners overlook the suggestions, thinking their emails are fine as they are. Always review and incorporate the feedback to improve your email effectiveness.
The Verdict
If you're a sales professional serious about improving your email outreach, I recommend giving Lavender a shot. Its real-time scoring and actionable suggestions are incredibly useful, but be cautious of the pricing jump from free to paid plans. Freelancers and small teams may want to explore other options if they're not sending a high volume of emails. Overall, Lavender has a lot to offer for those willing to invest in their email communication.
Best For
- Sales professionals sending high volumes of outreach emails
- Marketing teams looking for collaborative email template solutions
- Freelancers wanting to enhance their email communication without a hefty price tag
- Sales managers needing to analyse team performance in email outreach
- New sales reps looking for guidance on effective email strategies
At a Glance
Lavender is an AI-driven email coaching tool that scores your sales emails in real time and offers actionable suggestions to improve reply rates. With integration into popular email clients, it's perfect for sales professionals looking to enhance their outreach efforts. The freemium model makes it accessible for casual users, while advanced features cater to serious sales teams.
Strengths
- +The real-time scoring of emails is incredibly useful - it provides immediate feedback that can help you tweak your messages for better engagement.
- +Lavender's actionable suggestions are specific and easy to follow, making it straightforward to improve your emails without getting lost in jargon.
- +The integration with Gmail and Outlook means you can use Lavender without disrupting your existing workflow, which is a huge time-saver.
- +The content studio feature is a standout, allowing teams to collaborate on email templates and ensuring messaging consistency across the board.
- +The freemium model is genuinely beneficial, offering five emails per month for free, making it accessible for those who may not want to commit financially right away.
Limitations
- -The jump from the free plan to the Starter plan feels a bit steep - small teams and freelancers might struggle to justify the price increase for additional features.
- -While the scoring system is helpful, it can sometimes be overly critical, making users feel like their writing isn't good enough even when it is.
- -The analytics features on the team plan could be more comprehensive - I found them somewhat basic compared to what other tools offer in terms of performance tracking.
- -The mobile experience isn't quite as polished as the desktop version, which can be frustrating for those who prefer to manage their emails on the go.
Use Cases
- -Sales professionals who send dozens of outreach emails daily and need a way to enhance their messaging for better response rates.
- -Marketing teams looking to create cohesive email templates that reflect their brand's voice while enabling collaboration.
- -Freelancers who want to refine their email communication without spending a fortune on premium tools.
- -Managers who need to analyse their team's email performance and identify areas for improvement in outreach strategies.
- -Anyone new to sales who is looking for guidance on how to craft effective emails that resonate with prospects.
