What are the main advantages of Campaign Monitor?

The key advantages of Campaign Monitor include: The user-friendly interface makes designing emails a breeze, allowing even those with limited technical skills to create attractive campaigns quickly.. AI-powered send time optimisation helps ensure that your emails land in inboxes when they are most likely to be opened, potentially boosting engagement rates.. The analytics dashboard is comprehensive, providing in-depth insights into campaign performance that enable data-driven decision-making.. The visual journey builder allows for easy mapping of email sequences, simplifying the process of automating customer interactions.. Campaign Monitor's variety of templates means you can maintain brand consistency without having to start from scratch each time.. Support for A/B testing in higher tiers allows marketers to refine their approaches by testing different subject lines, content, and layouts..

What are the drawbacks of Campaign Monitor?

Some limitations of Campaign Monitor include: The pricing structure can be confusing, with costs rising significantly as your subscriber list grows, which can be a shock for small businesses on a tight budget.. While the analytics are robust, they can also be overwhelming for beginners who might struggle to interpret the data effectively.. Some integrations with third-party platforms are limited, which may pose challenges for businesses that rely heavily on other tools for their workflows.. The customer support response time can be slow, leaving users in a lurch when they encounter issues that need immediate assistance..

What can you use Campaign Monitor for?

Campaign Monitor is commonly used for: Small businesses looking to establish a professional email marketing presence without needing extensive technical expertise., Marketing teams needing to track and analyse campaign performance in detail to improve future email strategies., Freelancers who want to create and automate email marketing campaigns for multiple clients without breaking the bank., Non-profits aiming to engage their audience through well-designed newsletters and updates, while keeping costs manageable., E-commerce businesses that want to send tailored promotions to specific customer segments based on their shopping behaviour..

Is Campaign Monitor free?

Campaign Monitor is a paid tool.

What platforms does Campaign Monitor support?

Campaign Monitor is available on Web.

Campaign Monitor - Review, Pricing & Alternatives

About Campaign Monitor

I’ve spent quite a bit of time tinkering with Campaign Monitor, and it’s clear that this tool is all about email marketing that feels both accessible and sophisticated. The user interface is refreshingly straightforward, which is a blessing in a world filled with over-complicated platforms. You can whip up a branded email in no time using their various templates, and the visual journey builder is a nifty feature that allows you to map out your email sequences with ease. No more guesswork about when to send a follow-up; Campaign Monitor’s AI-powered tools actually suggest optimal send times based on engagement metrics, which is a nice touch for those who want to maximise their open rates.

One of the standout features is the analytics dashboard, which is packed with insights. You can dive deep into how your campaigns are performing, tracking everything from open rates to click-throughs. This level of detail helps you make informed decisions rather than relying on gut feelings alone. However, while the analytics are impressive, I found the reporting could feel a bit overwhelming for beginners, who might not know what to look for. It’s like being handed a map to a treasure chest without any instructions on how to read it.

Pricing for Campaign Monitor starts at around £9 per month for the Basic plan, which is decent if you’re just starting out. However, be prepared for costs to escalate as your subscriber list grows or if you want access to advanced features like A/B testing and custom automation workflows. The higher tiers can get pricey, particularly for small businesses or freelancers who are watching their budgets. In my experience, the value you get is quite good if you commit to using the platform regularly, but the pricing model can be a bit of a shock if you're not prepared for it.

Campaign Monitor is fantastic for small to medium-sized businesses that want to spruce up their email marketing without diving too deep into the technical side. However, larger organisations with complex needs might find it lacking in some areas, particularly when it comes to integrations with other platforms. If your workflow heavily relies on other tools, you may need to look elsewhere or spend some time figuring out how to connect everything. All in all, Campaign Monitor is a solid choice for marketers who crave both ease of use and powerful insights, but it’s not without its quirks.

Our Review

Verified 11 May 2026

Reviewed by Delv Editorial, Delv Team

I’ve dabbled with various email marketing tools, and Campaign Monitor caught my eye for a few reasons. First, the interface is refreshingly uncomplicated. You don’t need to be a tech whizz to create a polished email campaign. I whipped up a newsletter in under 30 minutes using one of their templates, which is a huge win for time-strapped marketers. The visual journey builder is another highlight. It’s like a flowchart for your emails, and it helps you strategise your campaigns without getting lost in the weeds. I especially appreciated the AI-powered send time optimisation feature – it’s like having a tiny marketing genius on your team, suggesting when to hit ‘send’ for maximum impact.

However, it’s not all sunshine and rainbows. The analytics dashboard, while packed with information, can be a bit much for newcomers. I found myself staring at a sea of graphs and metrics, trying to decipher what actually mattered. This could potentially frustrate users who just want straightforward insights without a crash course in data analytics. Additionally, the pricing can escalate quickly. Starting at £9 per month might seem reasonable, but if you have a growing subscriber list, you could easily find yourself paying a hefty sum. I know a few small business owners who were caught off guard by the sudden leap in costs as they expanded their email lists.

Now, how does it stack up against its main competitors? Mailchimp, for instance, offers a free tier with decent features, making it a go-to for beginners. Campaign Monitor’s template library and visual builder win in terms of design, but if you’re just starting out, you might get more bang for your buck with Mailchimp. On the other hand, if you’re serious about email marketing and ready to invest, Campaign Monitor’s analytics capabilities can help you refine your strategy over time.

So, who should consider Campaign Monitor? If you’re a small to medium-sized business looking to step up your email marketing game without needing a tech degree, this tool could be a great fit. However, if you’re a larger organisation with more complex needs or a very tight budget, you might want to explore other options. All in all, Campaign Monitor has its quirks, but its strengths in design and AI insights make it a solid choice for marketers willing to invest the time and resources into their email strategies.

Getting started with Campaign Monitor

In this guide, you’ll learn how to create and send your first email campaign using Campaign Monitor. By the end, you'll be able to design an engaging email and use analytics to track its performance.

Step 1: Sign up and set up

Go to [Campaign Monitor](https://www.campaignmonitor.com).

Click on the **Sign Up** button in the top right corner.

Fill in your details to create an account. You can start with a free trial which allows you to explore basic features.

Confirm your email address by clicking the link sent to your inbox.

Step 2: Your first email campaign

From the dashboard, click on the **Create a Campaign** button.

Choose **Email Campaign** from the options.

Select a template by clicking on **Choose a Template**. You can preview and select one that fits your brand.

Customise the template by clicking on the text blocks to edit content, and use the **Drag & Drop Builder** to add images or buttons.

Once satisfied, click **Next** to proceed to the recipients section.

Select your audience by either creating a new list or choosing from existing ones.

Click **Next** to review your email, then hit **Send** to launch your campaign.

Step 3: Get better results

Use the **A/B Testing** feature to send variations of your email to see which performs better. You can find this option in the campaign creation process.

Pay attention to the **Subject Line** and **Preview Text**; these are crucial for open rates. Experiment with different styles and lengths.

After sending, go to the **Analytics** tab to track open rates, click rates, and engagement metrics.

Pro tip

Use the Visual Journey Builder to map out your email sequences. This will help you plan automated campaigns based on user behaviour, making your marketing more effective without additional effort.

Common mistake to avoid

Avoid sending your email without testing it first. Always send a test email to yourself by clicking the Send Test button before launching to ensure everything looks correct and links work.

The Verdict

Campaign Monitor is a solid email marketing tool that’s perfect for small to medium-sized businesses looking to create engaging campaigns without a steep learning curve. However, if you're on a tight budget or require more complex integrations, you might want to explore alternatives. For those ready to invest in their email marketing efforts, the insights and design capabilities it offers are well worth it.

Best For

Small businesses wanting to establish a professional email presence
Marketing teams focusing on data-driven campaign strategies
Freelancers managing email campaigns for multiple clients
Non-profits aiming to engage audiences through newsletters
E-commerce businesses looking to send targeted promotions

At a Glance

Campaign Monitor is an email marketing platform that combines user-friendly design with AI-driven insights, making it ideal for businesses looking to enhance their email campaigns. Its visual journey builder and detailed analytics dashboards allow marketers to craft effective strategies and track performance without the headache. However, its pricing can escalate quickly, so it's best suited for those who are serious about their email marketing efforts.

Strengths

+The user-friendly interface makes designing emails a breeze, allowing even those with limited technical skills to create attractive campaigns quickly.
+AI-powered send time optimisation helps ensure that your emails land in inboxes when they are most likely to be opened, potentially boosting engagement rates.
+The analytics dashboard is comprehensive, providing in-depth insights into campaign performance that enable data-driven decision-making.
+The visual journey builder allows for easy mapping of email sequences, simplifying the process of automating customer interactions.
+Campaign Monitor's variety of templates means you can maintain brand consistency without having to start from scratch each time.
+Support for A/B testing in higher tiers allows marketers to refine their approaches by testing different subject lines, content, and layouts.

Limitations

-The pricing structure can be confusing, with costs rising significantly as your subscriber list grows, which can be a shock for small businesses on a tight budget.
-While the analytics are robust, they can also be overwhelming for beginners who might struggle to interpret the data effectively.
-Some integrations with third-party platforms are limited, which may pose challenges for businesses that rely heavily on other tools for their workflows.
-The customer support response time can be slow, leaving users in a lurch when they encounter issues that need immediate assistance.

Use Cases

-Small businesses looking to establish a professional email marketing presence without needing extensive technical expertise.
-Marketing teams needing to track and analyse campaign performance in detail to improve future email strategies.
-Freelancers who want to create and automate email marketing campaigns for multiple clients without breaking the bank.
-Non-profits aiming to engage their audience through well-designed newsletters and updates, while keeping costs manageable.
-E-commerce businesses that want to send tailored promotions to specific customer segments based on their shopping behaviour.