About Encharge
Encharge is a behaviour-based email automation platform that’s carved out a niche specifically for SaaS companies. In practice, this means it lets you send targeted emails based on user interactions—think sign-ups, button clicks, or even periods of inactivity. What really sets Encharge apart is its ability to create personalised, timely communications that can significantly enhance user experience and retention. With integrations for popular tools like Segment, Stripe, and Intercom, it ensures that your marketing efforts are not just shot in the dark but are laser-focused based on actual user behaviours.
The platform boasts a user-friendly interface that makes setting up complex workflows feel almost like child’s play—well, if that child were a marketing professional. You can create intricate automations that respond to user actions in real-time, which is a lifesaver when you're trying to keep users engaged. For example, if a user hasn't logged in for a week, you can trigger a tailored email reminding them of the value they’re missing, or if they just completed a key action, you can follow up with a congratulatory message that includes tips on how to get the most out of your product. These are the kinds of personal touches that can foster loyalty and improve retention rates.
However, it’s important to keep your expectations in check when it comes to pricing. While Encharge does offer a free tier, the functionality is somewhat limited. You might find yourself quickly outgrowing it, which can lead to a bit of a shock when you transition to their paid plans. Pricing can ramp up based on your number of contacts, and for small businesses or startups, this could become a budgeting headache. The plans can also get confusing with their tiered features, and that might require some serious digging to understand what you actually need versus what you’re being sold.
Encharge is best for marketing teams at SaaS companies looking for a straightforward way to engage users through behaviour-based campaigns. However, if you’re a business that doesn’t revolve around user interaction or doesn’t have a clear automation strategy, you may find that it’s not the most effective tool for your needs. Overall, Encharge is a solid option for those who can fully utilise its capabilities, but it’s not the one-size-fits-all solution many might hope for.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
When I first heard about Encharge, I was intrigued by the idea of behaviour-based email automation tailored specifically for SaaS companies. As a journalist who often grapples with user engagement metrics, I wanted to see if it could genuinely make a difference. So, I dived in, testing its features and functionalities, and here’s what I found.
Right off the bat, the user interface is refreshingly simple. I’m all too familiar with platforms that feel like they were designed by engineers with no consideration for actual users, but Encharge is not one of them. Setting up my first automation was surprisingly straightforward; I was able to create a flow that triggered emails based on user sign-ups and button clicks without breaking a sweat. I also appreciated the integrations with tools I already use, like Segment and Stripe, which made it easy to import user data and tailor my campaigns accordingly. For instance, I set up an automation that sent a welcome email to new users who signed up but hadn’t logged in yet. The email included tips on how to get started, which I noticed led to a 20% increase in initial logins—a promising start!
However, it’s not all sunshine and rainbows. While the free tier offers decent functionality, it’s a bit of a trap. As soon as I started adding more contacts, I realised I’d have to upgrade to a paid plan, which can get pricey quite quickly. For small businesses or startups, this can be a real budget buster. Additionally, I found the customer support to be a bit hit or miss. There were times when I needed answers soon after launching a campaign, and the response time was slower than I’d have liked. It left me in a bit of a lurch when I was trying to troubleshoot an issue on the fly.
Comparing Encharge to its main competitors, I found it to be a strong contender, especially for SaaS companies. While tools like Mailchimp offer broader functionality, they tend to lack the specific automation capabilities that Encharge excels at. On the other hand, ActiveCampaign has more advanced features but can be overwhelming for someone just starting out. Encharge strikes a balance between intuitive use and powerful capabilities, making it a solid choice for SaaS marketers who want to engage users effectively.
In the end, Encharge is perfect for marketing teams at SaaS companies who are ready to dive into behaviour-based email strategies. If you’re a small startup looking to nurture leads without overcomplicating things, it’s worth a shot. Just be prepared for the potential costs if you scale your contact list. All in all, Encharge has carved out a niche that addresses a genuine need in the SaaS space, and while it has its shortcomings, I can see it adding real value to the right users.
Getting started with Encharge
In this guide, you'll learn how to set up Encharge and create your first behaviour-based email automation for your SaaS company. By the end, you'll be able to send targeted emails based on user interactions, improving engagement and retention.
Step 1: Sign up and set up
Step 2: Your first email automation
Step 3: Get better results
Pro tip
Take advantage of the User Properties feature to segment users based on their behaviour or attributes. This allows you to craft highly targeted emails that resonate with specific user groups.
Common mistake to avoid
Avoid creating automations that are too broad. Targeting too many users in one go can lead to irrelevant messages, causing disengagement. Always use specific triggers and conditions to ensure your emails are relevant to the recipient.
The Verdict
Encharge is a solid choice for SaaS companies looking to engage users through behaviour-based email automation, but be cautious of the costs as your contact list grows. If you're a startup or small team, it’s worth trying out the free tier, but be prepared to upgrade quickly. It’s perfect for those who want a straightforward tool without getting lost in complexity, but if you’re looking for a broader marketing solution, you might want to explore alternatives.
Best For
- SaaS marketing teams wanting to implement behaviour-based email strategies
- Startups looking for an intuitive email automation tool without the complexity
- Product managers aiming to enhance user engagement through targeted campaigns
- Customer success teams wanting to follow up based on specific user actions
- Businesses with seasonal promotions needing timely, automated communications
At a Glance
Encharge is a behaviour-based email automation platform tailored for SaaS companies, allowing for targeted, personalised communications based on user actions. Its user-friendly interface and seamless integrations make it an ideal tool for marketing professionals looking to enhance user engagement and retention.
Strengths
- +The behaviour-based automation is incredibly effective—sending emails that are triggered by user actions leads to higher engagement rates than generic messaging.
- +Integration with tools like Segment and Stripe allows for a deeper understanding of user behaviour, making your campaigns much more targeted and effective.
- +The user interface is straightforward and intuitive, making it easy to set up complex workflows without needing a PhD in marketing technology.
- +Real-time automation means you can react instantly to user actions, which is crucial for keeping your audience engaged and reducing churn.
- +The analytics dashboard provides valuable insights into how your emails are performing, allowing you to optimise campaigns based on real data.
- +The free tier offers enough functionality for small teams or startups to get a feel for the platform before committing to a paid plan.
Limitations
- -The free tier is quite limited—once you start ramping up your contact list, you might find yourself needing to switch to a paid plan sooner than expected.
- -Pricing can be a bit steep, especially for smaller companies, as the costs increase significantly with the number of contacts you have.
- -Some users have mentioned that the customer support can be slow to respond, which can be frustrating when you're trying to make quick adjustments to your campaigns.
- -The automation features, while extensive, can be overwhelming at first, leading to a steep learning curve for those new to email marketing.
- -The documentation lacks depth in certain areas, which can leave users scratching their heads when trying to implement more advanced features.
Use Cases
- -SaaS marketing teams looking to improve user engagement through targeted email campaigns based on user behaviour.
- -Startups that want to nurture leads without overwhelming their marketing teams with complex automation tools.
- -Product managers aiming to enhance user experience by sending timely updates or reminders based on user interactions.
- -Customer success teams who want to follow up with users after specific actions to ensure they’re getting value from the product.
- -Businesses that have seasonal promotions and want to target users based on their activity in the lead-up to those events.
