About Frase
Frase is an AI-powered SEO content tool that’s all about making your life easier when it comes to writing articles that actually rank on search engines. It does this by diving deep into the top SERP results for your chosen keywords, extracting insights that help you understand what works. The result? You get content briefs and outlines that are not just wishy-washy ideas but grounded in what’s already out there and succeeding. It’s like having a personal SEO consultant who never sleeps and is always on hand to provide guidance.
One of the standout features is the topic scoring system, which gives you a real-time snapshot of how well your content matches current SEO trends. This means you can tweak and refine your articles as you go, ensuring they’re optimised for visibility before you hit publish. The user interface is pretty straightforward too, which is refreshing in a world where some tools seem designed to confuse rather than help. For those who want to dive deeper, Frase even has a research feature that pulls in data from various sources to help you craft more informed content.
Now, let’s talk pricing. Frase offers a Solo plan for $15 a month that allows you to create four articles, which is adequate for a casual user or a small blog. The Basic plan at $45 a month ups that to 30 articles, a more reasonable option for anyone looking to produce content regularly. If you’re in a team environment, the Team plan at $115 a month offers unlimited articles, which is a steal if you’re cranking out content at scale. However, it’s worth noting that these tiered plans might be a bit restrictive for anyone whose content needs fluctuate wildly from month to month.
In my experience, Frase is ideal for content marketers, SEO specialists, and writers who want to streamline their workflow without sacrificing quality. However, if you’re a one-off creator or someone who dabbles in writing without a solid SEO strategy, the monthly price might feel a bit steep for the amount of content you’d be producing. It’s a powerful tool, but it definitely caters more towards those who are serious about content strategy and SEO optimisation.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
When I first stumbled upon Frase, I was intrigued by its promise to simplify SEO content creation. As someone who's often buried in keyword research and content briefs, the thought of an AI tool that could do the heavy lifting for me was appealing. After diving in, I found that Frase indeed delivers on its promise of analysing top SERP results to guide article creation. The topic scoring feature, in particular, stood out; it provided real-time insights that helped me refine my content as I went, ensuring I was not just writing, but writing smartly.
I decided to put Frase to the test with a real-world scenario: I needed to produce a blog post on the latest trends in digital marketing. Armed with the tool, I typed in my keyword and was promptly greeted with a wealth of data from competing articles. The content brief it generated was impressive, offering a clear outline and even suggesting relevant subtopics that I hadn’t considered. It felt like having a seasoned SEO expert by my side, guiding me through the process.
However, I did encounter a few bumps along the way. For starters, while the tool is user-friendly, it can feel overwhelming if you’re not well-versed in SEO. There were moments when I wished for a simpler interface, especially when trying to keep track of all the optimisation suggestions. Additionally, I found the mobile app lacking; I often like to jot down ideas on my phone, but many features were missing, making it less practical for those moments of inspiration.
When comparing Frase to its main competitor, Surfer SEO, I found that Frase focuses more on guiding you through the content creation process, while Surfer offers deeper insights into keyword optimisation and density. It’s a trade-off depending on whether you want more help crafting your articles or a more analytical approach to SEO.
In terms of pricing, Frase is relatively affordable for what it offers, especially if you opt for the Team plan. But if you’re just starting out or only need sporadic content, the Solo plan might feel like a bit of a waste, given the limitations.
Overall, I’d recommend Frase to serious content marketers and SEO specialists looking to enhance their workflow. It’s a fantastic tool that can save you time and improve your content strategy, but I’d caution casual writers or those without a strong SEO focus to think twice before committing.
Getting started with Frase
In this guide, you'll learn how to quickly set up Frase and create your first SEO-optimised article based on top search engine results. By the end, you'll be able to generate content briefs that help your writing rank higher.
Step 1: Sign up and set up
Step 2: Your first article
Step 3: Get better results
Pro tip
Use the "Research" feature to pull in sources and statistics directly into your document. This saves time and adds credibility to your article.
Common mistake to avoid
Many users forget to review the content brief thoroughly before writing. Skipping this step can lead to missing important topics or keywords that could enhance your article's ranking potential. Always take the time to analyse the suggestions provided by Frase.
The Verdict
Frase is a solid choice for content marketers and SEO specialists who want to optimise their writing process and create articles that rank well on search engines. However, casual users or those with sporadic content needs might find the pricing and article limits a bit restrictive. If you're serious about content creation and SEO, give Frase a go; if not, you might want to explore other options.
Best For
- Content marketers looking to optimise their SEO strategies.
- Freelance writers wanting to save time on research and content briefs.
- SEO specialists in need of an analytical content creation tool.
- Agencies managing multiple clients with high-volume content needs.
- Bloggers aiming to boost their organic search visibility.
At a Glance
Frase is your go-to AI tool for crafting SEO-optimised articles by analysing top-ranking pages for any given keyword. It offers real-time optimisation guidance with its unique topic scoring feature, making it perfect for serious content marketers and SEO specialists.
Strengths
- +The topic scoring feature is a game-changer - it provides real-time optimisation advice as you write, ensuring that your content stays relevant and competitive.
- +The user interface is intuitive, making it easy for even the least tech-savvy among us to navigate and utilise its features effectively.
- +Frase's research capabilities pull data from various sources, saving hours of manual research and allowing you to create well-informed articles.
- +The tiered pricing is reasonable, especially the Team plan, which offers unlimited articles for a flat fee, perfect for agencies or businesses with high content demands.
- +Content briefs generated by Frase are detailed and actionable, providing a clear roadmap that can help you stay focused while writing.
Limitations
- -The Solo plan is quite limited with just four articles per month, which might not suffice for a more frequent writer or business, feeling a bit restrictive.
- -Despite its strengths, the tool can feel overly complex at times, particularly for users who are new to SEO and content creation, potentially leading to frustration.
- -The mobile experience is somewhat lacking - while it’s usable, you miss out on many of the desktop features, which can be a pain if you need to make quick edits on the go.
- -Some users might find the pricing a hurdle, especially if they don’t have a consistent content schedule, as the costs can add up quickly.
- -The AI writing often focuses too much on optimisation, which can lead to content that feels formulaic rather than engaging.
Use Cases
- -Content marketers who need to generate SEO-optimised articles quickly while ensuring they rank well in search results.
- -Freelance writers who want to produce high-quality content without spending hours on research and SEO planning.
- -Agencies that manage multiple client accounts and need a tool that can handle a high volume of articles efficiently.
- -Bloggers looking to improve their search engine visibility and attract more organic traffic with well-structured content.
- -Businesses launching new products needing to create content that not only informs but also ranks well in competitive niches.
