About Loom AI
Loom AI is a video messaging tool that aims to enhance communication by allowing users to record their screen and camera simultaneously. This is particularly useful for those of us who spend too much time typing out lengthy emails or scheduling meetings that could have easily been replaced by a quick video. With Loom, you simply hit record, explain what you need to demonstrate, and share the link with your audience. It’s like sending a video postcard, but without the awkwardness of a family holiday. What sets Loom apart is its AI functionality that kicks in once your recording is complete, generating titles, summaries, chapter headings, and a list of action items automatically from your video. This makes the content not just easier to digest, but also more actionable.
One of the standout features I found particularly impressive is the auto-generated transcript. It makes each video searchable, which is a huge plus for those who need to revisit specific points without sifting through the entire recording. The editing tools provided by Loom are also relatively user-friendly, allowing you to trim sections, stitch clips together, and add annotations without needing a degree in video editing. Plus, if you’re the kind of person who gets annoyed by filler words, the ability to remove them with just a couple of clicks is a welcome relief. Viewer analytics is another feature for team accounts, letting you see who has watched your video and how long they stuck around, which can help you gauge engagement and follow up with those who might have missed the point.
When it comes to pricing, Loom offers a freemium model that allows you to create up to 25 videos of five minutes each for free. However, if you’re looking to fully utilise Loom’s capabilities, you’ll need to fork out $12.50 per creator per month for the Business plan. This plan removes limits on video length and number, and adds features like custom branding and password protection. While the free tier is decent for casual users or small teams, larger organisations will definitely want to invest in the Business plan to unlock the full potential of Loom. However, if you’re not prepared to pay, you might find yourself feeling a bit restricted, especially if your work demands more extensive video communication.
In my view, Loom is best suited for professionals who need to convey complex information quickly and clearly, such as educators, project managers, and sales teams. However, if you're someone who prefers more traditional communications or if your videos require extensive editing and post-production, Loom might not meet your needs. While it excels in its primary function, there are definitely aspects that could be improved, particularly in terms of the depth of analytics and customisation options for their free tier users. Overall, Loom AI has a lot to offer, but it’s not without its quirks and limitations.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I recently had the chance to dive into Loom AI, a video messaging tool that promises to make communication less cumbersome and more effective. As someone who's spent far too long typing out complex emails, I was eager to see if Loom could really deliver on its promise. The setup was straightforward—just record your screen and camera, and off you go. What really caught my attention was the AI that generates titles, summaries, and action items after recording. This was a pleasant surprise, as it saves time and provides a clear outline of what’s covered in the video.
The editing tools are quite intuitive, allowing me to trim unnecessary bits and add annotations easily. I appreciated the ability to remove filler words; it made the final product feel much more polished. The auto-generated transcript feature is also a massive asset, making it easy to search for specific content within my videos. It’s a lifesaver when you need to revisit a point without rewatching the entire recording.
However, it’s not all sunshine and rainbows. The limitations of the free tier can be quite frustrating. With a cap of five minutes per video and only 25 videos allowed, I found myself wishing for more flexibility, especially when trying to convey detailed information. It feels like a tease, especially for those who would benefit from longer recordings. The analytics, while helpful, left me wanting more depth; I could see who watched my videos, but I craved insights into how they interacted with the content.
Comparing Loom to its competitors, I found that while it excels in its primary function of video messaging, tools like Vidyard offer more in terms of marketing features and viewer analytics. If your focus is purely on video communication, Loom is a strong contender, but if you need more advanced capabilities, you might want to look elsewhere.
In conclusion, Loom AI is a fantastic tool for professionals who need to convey complex information quickly and efficiently. It’s particularly great for project managers, educators, and sales teams who need to communicate with clarity. If you’re a casual user or someone who doesn’t mind the video length limitations, the free tier is more than adequate. But if you find yourself in need of longer videos or a more in-depth analytic approach, you might want to consider investing in the Business plan or exploring other options. Overall, Loom has a lot of potential, but it’s essential to understand its limitations before diving in.
Getting started with Loom AI
In this guide, you’ll learn how to create and share video messages using Loom AI. By the end, you'll be able to record your screen and camera, automatically generate titles and summaries, and share your videos effortlessly.
Step 1: Sign up and set up
Step 2: Your first video
Step 3: Get better results
Pro tip
Use keyboard shortcuts while recording: Press Ctrl + Shift + C (Windows) or Cmd + Shift + C (Mac) to quickly pause and resume recording. This saves time if you need to gather your thoughts.
Common mistake to avoid
Many users forget to adjust their microphone settings before recording. Always check your audio input settings by clicking on the microphone icon in the recording interface to ensure your voice is clear.
The Verdict
Loom AI is a solid choice for professionals looking to enhance their communication through video. However, if you're reliant on longer videos or detailed analytics, you might find it lacking. It's perfect for educators and project managers but perhaps not the best fit for those needing extensive editing or more advanced features.
Best For
- Project managers who need quick updates for their teams.
- Educators creating engaging instructional content.
- Sales professionals sending personalised video pitches.
- Remote teams looking for efficient ways to share project feedback.
- Content creators wanting to produce simple video tutorials.
At a Glance
Loom AI transforms video messaging by generating automatic titles, summaries, and action items from your recordings, making communication more efficient. With user-friendly editing tools and viewer analytics, it's perfect for professionals needing clear, actionable video content.
Strengths
- +The AI-generated summaries and action items are a huge time-saver, turning lengthy videos into digestible points that can be easily referenced later.
- +The auto-generated transcripts make videos searchable, so you can quickly find critical information without rewatching the whole thing.
- +Editing features are intuitive, allowing you to trim clips and add annotations without needing advanced video editing skills.
- +The viewer analytics provide valuable insights into engagement, helping you understand who’s watching and for how long—essential for follow-ups.
- +The freemium model is generous enough for casual users, allowing you to create up to 25 videos without spending a penny.
Limitations
- -The free tier may feel limiting for power users, especially with a five-minute cap on video length, which could restrict detailed explanations.
- -The editing options, while user-friendly, lack advanced features that professional video editors might expect, which can be a drawback for high-quality content.
- -Custom branding options are only available in the Business plan, which could be frustrating for those wishing to maintain brand consistency without paying.
- -The analytics could be more detailed; while you can see who watched, further insights into viewer behaviour are lacking, making it hard to assess engagement deeply.
- -The mobile app doesn’t always provide the same functionality as the desktop version, which can lead to a frustrating experience when you’re on the go.
Use Cases
- -Project managers needing to explain complex updates to their teams without scheduling a meeting.
- -Educators creating instructional videos for students that can be revisited at any time.
- -Sales professionals wanting to send personalised video pitches to potential clients instead of standard emails.
- -Remote teams that require a quick way to share feedback on projects without the hassle of back-and-forth emails.
- -Content creators who want to produce short video tutorials or product demonstrations without deep technical skills.
