About Smartwriter
I recently took Smartwriter for a spin, and I have to say, it’s a mixed bag of brilliance and bafflement. This AI tool is designed to automate the research and personalisation process for cold emails, which is a lifesaver for anyone who’s ever stared at a blank screen, desperately trying to think of a clever opening line. By feeding it a list of prospects, Smartwriter scrapes information from various sources like LinkedIn profiles, company websites, and even recent news articles to generate tailored opening lines and complete email drafts. It's like having a research assistant on speed dial, but without the coffee runs.
One of the most impressive features is its ability to support different personalisation approaches, whether you’re focusing on LinkedIn activity, backlink strategies for SEO, or job postings for recruitment purposes. Smartwriter claims to create messages that feel hand-crafted rather than just another run-of-the-mill template, and while it mostly delivers on that front, there were times when the generated content felt a touch generic. The tool also integrates seamlessly with popular cold email senders and CRMs, allowing you to import the generated content directly, which is a nice touch that saves time.
Now, let’s talk pricing. The Basic plan starts at $59 per month, which gives you access to the essential features, but if you want the more advanced capabilities and a higher volume of outputs, you’ll need to fork out $149 per month for the Popular plan or a whopping $359 for the Pro plan. This tiered pricing can feel a bit steep, especially for freelancers or small businesses just getting their feet wet in cold emailing. In my experience, if you’re looking to send a high volume of personalised emails, the investment may be worth it, but be prepared to commit to a subscription that could strain your budget if you’re not careful.
So, who should use Smartwriter? If you’re a sales professional or a marketer constantly on the hunt for quality leads, this tool can be a solid addition to your toolkit. However, if you’re just dipping your toes into cold emailing or are working with a tight budget, you might want to explore other options first. Overall, Smartwriter is a powerful tool that simplifies the daunting task of cold outreach, but it’s not without its quirks and pricing hurdles that may leave some users feeling a bit cold themselves.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
So, I decided to give Smartwriter a whirl, and let me tell you, it was a bit of a rollercoaster ride. As someone who has been stuck in the trenches of cold emailing, I was eager to see if this tool could really save me from the dreaded blank-page syndrome. The idea of having an AI do the research for me and spit out personalised email drafts sounded like a dream come true. I fed it a list of prospects, and off it went, digging into their LinkedIn profiles and recent company news.
What struck me first was the depth of research. Smartwriter pulls data from various sources and generates tailored opening lines that often left me chuckling or nodding along. The personalisation felt genuine more often than not, and it certainly beats the bland templates I’ve used in the past. The integration into my existing CRM was smooth, which saved me a lot of time. I was able to send out a batch of emails that felt crafted rather than cookie-cutter, which I believe improved my chances of getting replies.
However, it wasn’t all sunshine and rainbows. I did notice that sometimes the generated content felt slightly generic, and I found myself having to tweak a few lines to add that personal touch. If you’re not careful, your emails might risk sounding robotic, and that’s the last thing you want when trying to connect with a potential client or partner. Additionally, the pricing structure is a bit of a head-scratcher. At $59 per month for the basic plan, it’s manageable, but the jump to $149 and then $359 for the Pro version feels hefty, especially if you’re not sending hundreds of emails each month.
When comparing Smartwriter to alternatives like Mailshake or Lemlist, I found that while Smartwriter excels in research and personalisation, those tools offer a bit more flexibility in terms of crafting your outreach. If you’re a solo entrepreneur or freelancer, you might find yourself questioning whether the investment is truly worth it. But for sales professionals and marketing teams with high-volume outreach needs, Smartwriter could be a solid asset in your arsenal.
In conclusion, Smartwriter is a powerful tool that can help elevate your cold emailing game, provided you’re willing to invest the money and time to really make it work for you. It’s not perfect, but it has the potential to make your outreach far more effective than the standard mail merge. Just be prepared to add your personal flair to the final drafts, and you might just see your response rates soar.
Getting started with Smartwriter
In this guide, you'll learn how to set up Smartwriter and create personalised cold email opening lines using AI. By the end, you'll be able to efficiently generate tailored content for your outreach efforts.
Step 1: Sign up and set up
Step 2: Your first cold email
Step 3: Get better results
Pro tip
Use the "Save Template" feature after creating a successful email campaign. This allows you to reuse the structure and save time on future campaigns.
Common mistake to avoid
Avoid submitting incomplete or poorly formatted CSV files as this can lead to inaccurate results. Ensure all necessary fields are filled and formatted correctly before uploading.
The Verdict
Smartwriter is a solid choice for professionals looking to up their cold emailing game with personalised outreach. However, the pricing is a bit steep for smaller users, so if you don't plan to send a high volume of emails, you might want to look elsewhere. For sales teams and marketers who can fully utilise its capabilities, it's definitely worth considering.
Best For
- Sales professionals who need to scale their cold outreach efforts efficiently.
- Recruiters aiming to connect with candidates through tailored messaging.
- Marketing teams focused on building partnerships and backlinks via personalised communication.
- Freelancers seeking to improve their client acquisition through effective cold emailing.
- Business owners looking for a tool to enhance their investor outreach strategies.
At a Glance
Smartwriter automates the creation of personalised cold emails by researching prospects online and generating tailored content at scale. It's a powerful tool for sales and marketing professionals looking to improve their outreach without drowning in research. However, the pricing tiers can be a hurdle for smaller businesses.
Strengths
- +The research capabilities are impressive - Smartwriter pulls data from LinkedIn, company websites, and news articles, ensuring your email openings are relevant and timely.
- +It supports multiple personalisation strategies, which is perfect for different outreach goals, whether you're looking for leads, backlinks, or job candidates.
- +The integration with popular cold email services and CRMs means you can import content directly, saving you precious time and streamlining your workflow.
- +The AI-generated content does often feel more personalised than standard templates, which can lead to higher response rates.
- +The interface is user-friendly, making it easy to navigate and set up your prospect lists without a steep learning curve.
Limitations
- -The pricing can be a bit steep for smaller businesses or freelancers, especially if you're eyeing the higher tiers for more features.
- -While the content is mostly personalised, there are instances where it can come across as somewhat generic, lacking that truly human touch.
- -The tool requires a decent amount of input data to function optimally, so if your prospect list is sparse, you won't see its full potential.
- -The output volume may not justify the price for users who aren’t sending hundreds of emails a month, leading to potential underutilisation of the service.
- -The customer support can be slow to respond, which can be frustrating when you're trying to solve an urgent issue.
Use Cases
- -Sales professionals who need to reach out to hundreds of leads a month without losing their sanity over personalisation.
- -Recruiters who want to send tailored outreach emails to potential candidates based on their recent activity or job postings.
- -Marketing teams looking to build partnerships or backlinks with relevant companies through personalised outreach.
- -Freelancers who want to land new clients by crafting engaging cold emails that stand out in crowded inboxes.
- -Business owners aiming to engage with potential investors or partners through well-researched and tailored communication.
