About Moosend
I tested Moosend, an email marketing platform that claims to optimise campaigns using AI and automation. Right off the bat, the user interface is surprisingly intuitive, allowing both seasoned marketers and novices to whip up email campaigns and landing pages without breaking a sweat. The drag-and-drop editor is a breeze to use, letting you create visually appealing emails that don’t look like they were designed in the early 2000s. What truly sets Moosend apart, however, is its AI-driven product recommendation feature, which analyses subscriber behaviour to tailor suggestions. It's like having a personal shopper for your customers, predicting what they might want based on their past interactions. This is a massive boon for e-commerce businesses looking to boost conversion rates through personalised content.
In terms of pricing, Moosend offers a free tier which is genuinely useful, allowing users to send up to 1,000 subscribers a maximum of 1,000 emails per month. This is a decent option for small businesses or freelancers who are just dipping their toes in the email marketing waters. For those who need more, the pricing scales up with tiers that start at £8 per month, which is pretty competitive compared to similar platforms. Just be aware that while the free tier is great, it lacks some advanced features like the AI recommendation engine, which is only available in paid plans.
Now, who should use Moosend? If you’re an e-commerce business looking to personalise your email marketing efforts, this tool could be a lifesaver. Its powerful automation capabilities can help you save time while still delivering targeted content to your customers. On the flip side, if you're in a B2B sector or have a very niche audience, you might find Moosend’s features a bit too geared towards retail and product recommendations, which could limit its effectiveness for your needs. Overall, Moosend is a solid choice for anyone wanting to elevate their email marketing game with a touch of AI magic, but it's not without its quirks that might not suit every marketer's style.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
When I first sat down with Moosend, I expected just another email marketing tool, but what I found was a surprisingly intuitive platform that could genuinely enhance my campaigns. The drag-and-drop editor is a breath of fresh air, making it easy to whip up emails that look professional without needing to channel my inner graphic designer. But the real star of the show is the AI product recommendation engine. When I tested it with a mock e-commerce store, it suggested products based on past customer behaviour, which felt eerily like having a personal shopper for my subscribers. This feature is likely to boost conversions, especially for e-commerce brands looking to upsell or cross-sell.
However, it’s not all sunshine and rainbows. One downside I encountered was with the free tier. Sure, it’s great to send emails to up to 1,000 subscribers, but you’ll miss out on that nifty AI recommendation feature unless you shell out for a paid plan. This is a bit of a letdown for those who just want to dip their toes into email marketing. Another quirk is the customer support – while the online resources are decent, I found that response times for queries can be slower than I'd like, which is a hassle when you need quick fixes.
In comparison to competitors like Mailchimp, Moosend is a more affordable option, especially for small businesses just starting out. While Mailchimp offers a broader set of features, Moosend’s simplicity and focus on personalisation can be a real advantage for e-commerce brands. Overall, I’d say Moosend is perfect for small to mid-sized e-commerce businesses that want to automate their email marketing without breaking the bank. If you’re in B2B or have a very niche audience, you might want to look elsewhere.
In terms of pricing, Moosend starts at £8 per month after the free tier, which is quite competitive. Given its features, I’d say it offers good value for money. If you're an e-commerce business looking for a straightforward way to improve your email marketing efforts, Moosend might just be the tool you need. But if you're after something more complex or require a lot of support, you might find it lacking in those areas.
Getting started with Moosend
In this guide, you'll learn how to set up your Moosend account and create your first email marketing campaign with predictive product recommendations in just a few minutes. By the end, you'll be ready to send engaging emails that drive conversions.
Step 1: Sign up and set up
Step 2: Your first email campaign
Step 3: Get better results
Pro tip
Make use of the Preview and Test feature before sending your campaign. This allows you to see how your email will look on different devices, ensuring your design is responsive and visually appealing.
Common mistake to avoid
Avoid sending your email without segmenting your audience. Sending the same email to everyone can lead to lower engagement rates. Always tailor your content to suit the preferences and behaviours of different segments of your audience.
The Verdict
Moosend is a solid choice for e-commerce businesses wanting to boost their email marketing with AI-driven personalisation. If you’re starting out or need a straightforward solution, this tool is worth considering. However, if you require advanced features or faster support, you might want to explore other options.
Best For
- E-commerce brands looking to enhance their email marketing with personalisation.
- Small business owners seeking an affordable and user-friendly email solution.
- Freelancers testing email marketing strategies without high costs.
- Marketers wanting to automate repetitive tasks to focus on strategy.
- Startups wanting to validate their marketing approach with a cost-effective tool.
At a Glance
Moosend is an email marketing platform that elevates campaign effectiveness through AI-driven product recommendations and automation. Its user-friendly interface allows for easy creation of tailored email content, making it a strong choice for e-commerce businesses looking to boost engagement and conversions.
Strengths
- +The AI-driven product recommendation engine is a standout feature, allowing businesses to send personalised suggestions to subscribers based on past interactions, which can significantly enhance conversion rates.
- +The drag-and-drop email editor is incredibly user-friendly, making it easy for anyone to create visually appealing emails without needing design skills or technical know-how.
- +The free tier is genuinely useful, allowing you to send emails to up to 1,000 subscribers each month, perfect for small businesses or freelancers testing the waters in email marketing.
- +Automated workflows help reduce manual effort, allowing marketers to set up triggers and actions that can engage customers without constant oversight.
- +Insightful analytics provide a clear view of how your campaigns are performing, helping you make data-driven decisions for future marketing strategies.
- +The ability to create customised landing pages alongside email campaigns ensures a consistent brand experience for subscribers, increasing the chances of conversions.
- +Integrations with popular e-commerce platforms like Shopify make it easy to sync data and manage customer relationships effectively.
Limitations
- -The free tier lacks some advanced features, like the AI product recommendations, which means you'd need to upgrade to a paid plan to fully utilise its capabilities.
- -While the platform is user-friendly, the sheer number of features can be overwhelming for newcomers who might struggle to navigate at first.
- -The customer support response time can be slow, which can be frustrating if you encounter issues that need immediate attention.
- -Some users have reported that the email deliverability can be inconsistent, meaning your carefully crafted emails might not always land in inboxes.
- -The visual templates, while decent, can feel somewhat limited, requiring some creativity to truly stand out in a crowded inbox.
Use Cases
- -E-commerce businesses looking to increase sales through personalised email campaigns that suggest products based on customer behaviour.
- -Freelancers and small business owners who want a cost-effective solution for managing email marketing without the need for extensive technical skills.
- -Marketers who need to automate repetitive tasks to save time and focus on strategy rather than execution.
- -Companies looking to create branded landing pages that convert visitors into subscribers or customers directly from their email campaigns.
- -Startups testing different marketing strategies who want to leverage free tools to validate their email outreach before scaling.
