About Vidyard
I recently took Vidyard for a spin, and let me tell you, it’s a mixed bag. At its core, Vidyard is designed to help sales teams create personalised video messages to engage prospects, which sounds fantastic in theory. The platform offers AI-generated scripts and talking points, allowing sales reps to easily whip up content that feels tailored and relevant. This is a big plus in a world where everyone is inundated with generic emails and messages. The analytics part of the tool is impressive, too, as it tracks viewer engagement meticulously, showing who watched your video and for how long. This information is invaluable for fine-tuning your follow-up strategies and improving your chances of closing deals.
However, while Vidyard does have some stellar features, it’s not all sunshine and rainbows. For starters, the video creation process can feel a bit clunky at times; the interface isn't as intuitive as I'd hoped. I ran into some issues when trying to customise videos, particularly when it came to editing and adding personal touches. Plus, if you’re looking for deep integration with your existing workflows, you might be disappointed. While it does connect with popular CRMs, the integration doesn’t always feel seamless, and I found myself having to jump through hoops to get everything working smoothly.
Let’s talk about the pricing: Vidyard operates on a freemium model, but the free tier is quite limited. You get access to basic features, which is great for dipping your toes in, but if you want the full suite—like advanced analytics or custom branding—be prepared to shell out for a paid plan. This can be a sticking point for smaller teams or solo sellers who are just starting out and may not have the budget to invest in a comprehensive sales tool. That said, if you’re part of a larger sales organisation that values video communication, Vidyard can be an effective tool in your arsenal.
In summary, Vidyard is a solid choice for sales teams that want to stand out with video content. The ability to personalise messages can greatly enhance engagement, and the analytics provide useful insights. However, it’s not without its flaws—particularly in terms of user experience and pricing for advanced features. If you're serious about using video in your sales process and have the budget to back it up, Vidyard might be worth considering.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I dived into Vidyard because I wanted to see if it could really help sales teams step up their game with video messaging. Honestly, I was excited by the idea of sending personalised videos instead of the usual dreary emails. After testing it out, I found that the concept is great—who wouldn’t prefer a friendly video message over a bland text? The AI-generated scripts were a lifesaver for someone like me who can sometimes struggle with what to say. I was able to whip up a few videos in no time, and the analytics feature was a real eye-opener. I could see who watched my videos and how long they stayed engaged, which helped me figure out who to follow up with first.
However, the experience wasn't all roses. The user interface felt a bit clunky, which made customising my videos more of a chore than I’d hoped. I found myself wrestling with the editing tools more than once, and that’s not what you want when you’re trying to create an engaging video. Plus, the freemium model is a bit of a double-edged sword. Sure, you can try it for free, but if you want to access the features that really make a difference—like detailed analytics and custom branding—you'll need to fork out some cash. This could be a dealbreaker for smaller teams or freelancers like me who want to keep costs down.
When comparing Vidyard to Loom, another popular video tool, I found that Loom is much easier to use for quick screen recordings, whereas Vidyard's strength lies in its personalised video messaging. If you're in a large sales organisation where you can justify the investment, Vidyard could be a fantastic asset. But for smaller teams or individual sellers, the costs could be prohibitive, and you might find more value in a simpler tool like Loom or BombBomb.
In the end, Vidyard is a solid choice for those serious about integrating video into their sales process. The analytics and personalisation features are fantastic, but the user experience could use some work. If you’re part of a larger team with the budget to support it, I’d say go for it. But if you’re just starting out or need something more straightforward, you might want to consider other options first.
Getting started with Vidyard
In this guide, you'll learn how to create personalised video messages for your sales outreach using Vidyard. You'll also discover how to analyse the engagement of your videos to improve your sales strategy.
Step 1: Sign up and set up
Step 2: Your first video message
Step 3: Get better results
Pro tip
Use the “Thumbnail” feature before sharing to create an eye-catching preview image. This can significantly improve your open rates.
Common mistake to avoid
Don't forget to test your audio and video settings before recording. A common mistake is diving straight into recording without checking, which can lead to poor-quality videos that don’t engage your audience.
The Verdict
Vidyard is a strong contender for sales teams looking to enhance their outreach with personalised video messaging. It shines in its ability to create engaging content and provide detailed analytics, but its pricing and user interface could be stumbling blocks for smaller teams. If you have the budget and need for video in your sales strategy, it's worth a look; otherwise, consider simpler alternatives.
Best For
- Sales teams in larger organisations looking to enhance their outreach with video.
- Real estate agents creating virtual tours to engage potential buyers.
- Recruiters wanting to send personalised messages to candidates.
- Customer success teams needing to create onboarding videos for new clients.
- Marketing teams focused on video content for promotional efforts.
At a Glance
Vidyard transforms how sales teams engage prospects through personalised video messaging and detailed analytics. It offers AI-generated scripts to streamline content creation and tracks viewer engagement to inform follow-up strategies. However, its pricing can be a hurdle for smaller teams.
Strengths
- +Personalised video messaging is a standout feature, allowing sales reps to connect with prospects on a deeper level, which is often more effective than traditional emails.
- +The AI-generated scripts help streamline the content creation process, making it easier for sales reps to focus on their delivery rather than getting stuck on what to say.
- +The analytics capabilities are impressive, providing detailed insights into viewer engagement that can inform follow-up strategies and improve conversion rates.
- +Vidyard integrates with popular CRMs, which can help maintain a streamlined sales process if you're already using compatible tools.
- +The freemium model allows teams to try out basic features without upfront costs, making it accessible for those who want to test the waters.
Limitations
- -The user interface can feel clunky and less intuitive, making it a bit of a learning curve for new users trying to create and edit videos.
- -Advanced features that would be beneficial for sales teams are locked behind paid plans, which might deter smaller teams or solo sellers on a budget.
- -The integrations with CRMs might not be as seamless as expected, sometimes requiring extra effort to make everything work together smoothly.
- -The free tier is quite limited, which may not provide enough functionality for serious users who want more than just the basics.
Use Cases
- -Sales teams looking to differentiate their outreach by sending personalised video messages instead of standard emails.
- -Real estate agents wanting to create virtual tours of properties to send to potential buyers, enhancing the viewing experience.
- -Recruiters aiming to stand out in a crowded job market by sending tailored video messages to candidates instead of generic outreach.
- -Customer success teams who want to create onboarding videos for new clients that explain how to use a product effectively.
- -Marketing teams needing to produce promotional videos quickly using AI-generated scripts to maintain a consistent brand voice.
