About Whatagraph
Whatagraph is a marketing reporting platform that aims to simplify the often tedious task of data visualisation for agencies and marketing teams. It connects with over 50 data sources, including big hitters like Google Ads, Meta Ads, and Google Analytics, making it a one-stop shop for pulling together your marketing metrics into a single, coherent view. The platform's drag-and-drop interface is designed to be user-friendly, which is a godsend for those of us who aren’t exactly tech wizards. You can create visually appealing, client-ready dashboards that don’t just look good but also tell a story worth sharing.
One of the standout features of Whatagraph is its automated report delivery. This means you can set it up to send out reports without lifting a finger, which is fantastic if you’re juggling multiple clients and don’t want to spend your weekends cranking out reports. However, while the automation is a blessing, I found that the initial setup can feel a bit overwhelming, especially if you're trying to integrate multiple data sources. It’s not impossible, but it’s not a walk in the park either.
Pricing is where things get a bit murky. Whatagraph doesn’t clearly lay out its pricing on the website, which is a bit frustrating. From what I gathered, they do offer various tiers based on the number of users and data sources you want to connect, which is standard for this kind of tool. However, not having the exact figures available upfront makes it tricky for potential users to gauge whether it fits within their budget. In my experience, transparency in pricing is crucial, especially for small businesses or freelancers who need to keep a close eye on costs.
This platform is ideal for marketing professionals who need to present data in an engaging way. Agencies looking to improve communication with clients will find it particularly valuable, as the easy-to-read dashboards can make even the most complex data understandable at a glance. However, if you’re a solo entrepreneur or a small business just starting out, the range of features might be overkill for your needs. Whatagraph shines when you’re dealing with multiple campaigns and clients, but the necessity of its comprehensive features can feel excessive for simpler projects.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
When I first dived into Whatagraph, I was excited by the promise of a tool that could pull together all my marketing metrics into one place. The concept seemed brilliant – especially for someone like me who juggles different clients and campaigns. The platform connects with over 50 data sources, so whether you’re pulling data from Google Ads or Meta Ads, you’ll find it all in one place. The drag-and-drop interface is genuinely user-friendly, making it easy to create visually appealing dashboards that you wouldn’t mind showing off to your clients.
What I really appreciated was the automated report delivery feature. I set up a report to go out to a client every month without having to manually compile data each time, which is a huge time saver. But, let’s be honest, the initial setup was a bit of a slog. Getting everything connected and configured took longer than I’d hoped, and I found myself wishing for a bit more guidance along the way. Not the end of the world, but it’s something to consider if you’re not particularly tech-savvy.
One issue I ran into was the lack of clear pricing information on their website. I had to reach out to their support team to get a sense of what I might be spending, which felt a bit like pulling teeth. I understand that pricing can vary based on features and the number of users, but it would be nice to see some ballpark figures up front.
In terms of competition, I found myself comparing it to Google Data Studio. While Google’s offering is free, it doesn’t quite have the same level of user-friendliness or the beautiful visuals that Whatagraph provides. But if you're looking for something straightforward and you don’t mind a bit of a learning curve, Data Studio could fit the bill.
Overall, Whatagraph is a solid choice for marketing professionals, especially agencies that need to create polished reports for clients. If you’re a small business or a freelancer with simpler needs, you might find the range of features a bit overwhelming and perhaps not worth the investment. But if you’re in the business of presenting data and need to impress clients, Whatagraph could be worth your while. Just be prepared for a bit of a setup hassle and keep an eye on the costs.
Getting started with Whatagraph
In this guide, you'll learn how to set up your Whatagraph account and create your first marketing report using its intuitive interface. By the end, you'll be able to pull data from various sources and visualise it in a clear, concise format.
Step 1: Sign up and set up
Step 2: Your first report
Step 3: Get better results
Pro tip
Set up scheduled reports under the Share menu. This way, you can automate the delivery of reports to stakeholders, saving you time on manual sending.
Common mistake to avoid
Many users forget to check the permissions when connecting data sources. Ensure that you authorise all necessary access for Whatagraph to pull in your data correctly.
The Verdict
Whatagraph is a smart choice for marketing agencies and teams that need to present data in an attractive and digestible format. However, if you're a freelancer or small business with simpler reporting needs, you might want to look elsewhere. Be ready for a bit of a learning curve and some price uncertainty before you commit.
Best For
- Marketing agencies managing multiple clients and campaigns
- Content marketers looking to track campaign performance visually
- Social media managers needing engaging reports for clients
- Freelance consultants providing professional reporting services
- Data analysts wanting to consolidate multiple data sources into one dashboard
At a Glance
Whatagraph is a marketing reporting platform that brings together data from over 50 sources into visually appealing dashboards, making it a strong choice for agencies needing to impress clients. With its automated report delivery and user-friendly interface, it simplifies the reporting process, although initial setup can be a bit of a chore. Be prepared for a lack of transparency in pricing, though!
Strengths
- +The extensive library of over 50 data connectors means you can pull in metrics from various platforms, making it easier to get a complete picture of your marketing performance.
- +The drag-and-drop interface is genuinely user-friendly, allowing you to create attractive dashboards without needing a degree in design or data analysis.
- +Automated report delivery is a real time-saver, letting you set up reports that go out on a schedule, so you can focus on more critical tasks instead of manual reporting.
- +The visualisation options are impressive, allowing you to choose from various chart types and layouts, which help in making data more digestible for clients.
- +The platform is designed with agencies in mind, making it easier to manage multiple clients and campaigns, which is a significant plus for marketing professionals.
Limitations
- -The initial setup can be cumbersome, especially if you’re trying to connect multiple data sources; it may take some time before you can get everything running smoothly.
- -The lack of clear pricing information on the website is frustrating and can deter potential users who want to ensure it fits their budget before diving in.
- -Some users may find that the features are more than they need, particularly if they are small businesses or freelancers with simpler reporting requirements.
- -If you run into technical issues or need support, the response time can sometimes lag, which can be a hassle when you're in the middle of a reporting cycle.
Use Cases
- -Digital marketing agencies that manage multiple clients and need to prepare monthly performance reports without spending hours on data compilation.
- -Content marketers who want to track the effectiveness of their campaigns across various platforms in a visually appealing manner.
- -Social media managers who need to present engagement and performance metrics in a way that clients can easily understand.
- -Freelance consultants looking to provide clients with professional reports that include multiple data sources and insightful analysis.
- -Businesses that require regular reporting on ad spend versus performance to make informed decisions on budget allocation.
