About Make
Make, previously known as Integromat, is a visual automation platform that stands out for its ability to create complex workflows by connecting various applications on a drag-and-drop canvas. This isn't just some run-of-the-mill automation tool; it's like building a flowchart where you can map out intricate processes that involve multiple branches, loops, and error handling. What really caught my attention during my testing was the breadth of integrations—over 1,800 apps are at your disposal, making it a versatile choice for automating tasks across different platforms, from Google Sheets to Slack to your favourite e-commerce tools.
One of the key features that impressed me was Make's data transformation capabilities. While many automation platforms can handle basic tasks, Make allows you to parse JSON, iterate over arrays, and even aggregate results before passing them along to another app. This makes it particularly useful for scenarios where data manipulation is necessary, such as taking data from a form, processing it, and sending it to a database or CRM. The ability to set up scenarios that run on schedules, respond to webhooks, or trigger based on specific events adds an extra layer of flexibility that is hard to beat.
Pricing is another aspect where Make shines, especially for those who are just starting out. The free tier offers a generous 1,000 operations per month, which is usually enough for light users or small projects. If you need more, the Core plan at £9 per month ups the limit to 10,000 operations, while the Pro plan at £16 per month offers priority execution and full-text search features. This operational model means you only pay for what you use, which is a refreshing change from many other platforms that charge per workflow or user. However, it’s worth noting that as you scale, the costs can add up quickly if you're not careful with your operations.
Make is perfect for tech-savvy individuals or teams who need to create intricate workflows that involve data manipulation and transformation. However, if you're someone who prefers simplicity and just needs to automate basic tasks without delving into the complexities of data handling, you might find Make a bit overwhelming. Overall, it's a powerful tool for those willing to invest the time to learn its intricacies, but it might not be the best fit for everyone, especially those looking for a straightforward automation solution.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I recently took Make for a spin, and I have to say, it’s been quite the experience. When I first logged in, I was greeted by a sleek, drag-and-drop interface that promised the ability to build intricate workflows. I was intrigued—could this tool really handle complex data transformations like it claimed? After a few hours of tinkering, I found out that, yes, it absolutely can. The fact that you can connect to over 1,800 apps is impressive, and the way it lets you visually lay out your scenarios makes it easy to understand what’s happening at each step. I managed to create a workflow that took data from a Google Form, parsed it, and sent it to a Slack channel, all while iterating through the responses. It felt like a bit of wizardry, and I was on a high.
However, it wasn’t all sunshine and rainbows. I did run into some hiccups, especially when my workflows started to get a bit more complicated. The interface can become cluttered, making it tricky to debug when something goes awry, and I found myself wishing for more detailed documentation to guide me through the more complex features. Plus, the learning curve is definitely steep, so if you're not comfortable with tech, you might find yourself feeling a bit lost. I also noticed that costs can escalate if you’re not careful; while the free tier is generous, it can be easy to rack up operations and end up with a hefty bill if you’re scaling your usage.
When I compared Make to its main competitor, Zapier, it became clear that Make offers much more in terms of data manipulation capabilities. Zapier is fantastic for straightforward tasks but lacks the depth that Make provides. If you're just looking for basic automation, Zapier might be a better fit, but if you're dealing with complex data workflows, Make is the way to go. Overall, I’d say Make is perfect for tech-savvy users or teams that need to create intricate workflows and handle data transformation. But if you want something simple and intuitive, you might want to look elsewhere. With pricing starting at just £9 a month for the Core plan, it’s reasonably priced for what it offers—just be sure to keep an eye on your operations usage to avoid surprises. In conclusion, Make is a powerhouse for those willing to put in the effort to learn it, but it’s not for everyone.
Getting started with Make
In this guide, you'll learn how to set up Make and create your first automation workflow. By the end, you'll be able to connect various applications and automate tasks using a simple drag-and-drop interface.
Step 1: Sign up and set up
Step 2: Your first scenario
Step 3: Get better results
Pro tip
Use the Scenario Scheduling feature to run your automations at specific times or intervals. This can be set by clicking on the clock icon in the scenario settings, saving you from having to run them manually.
Common mistake to avoid
A frequent mistake is not properly authorising apps during the setup process. Ensure you grant all necessary permissions when prompted; otherwise, your automation may fail to work as intended.
The Verdict
Make is a powerful visual automation tool that excels in data transformation and complex workflows, making it perfect for tech-savvy users or teams. However, if you prefer simplicity and straightforward tasks, you might find it overwhelming. Overall, I recommend it for those who need advanced automation capabilities but caution users to stay mindful of their operations usage to avoid unexpected costs.
Best For
- Tech-savvy marketers looking to automate lead generation and follow-up.
- E-commerce businesses wanting to streamline inventory management.
- Content creators needing to post on multiple platforms simultaneously.
- Data analysts requiring robust data manipulation and reporting.
- Freelancers looking to automate invoicing and reminders.
At a Glance
Make is a visual automation platform that allows you to build complex workflows by connecting over 1,800 apps with a drag-and-drop interface. Its standout feature is advanced data transformation, making it ideal for users needing intricate data manipulations. With a flexible pricing model based on operations, it’s a solid choice for both casual users and larger teams.
Strengths
- +The visual drag-and-drop interface makes it easy to build complex workflows, allowing users to see their automation in a flowchart format which simplifies debugging.
- +With over 1,800 app integrations, Make provides a vast ecosystem for automating tasks across various platforms, ensuring that users can connect the tools they already use.
- +The data transformation capabilities are top-notch, enabling users to parse JSON, manipulate arrays, and aggregate data between app connections, which is a must for data-heavy workflows.
- +The operational pricing model is advantageous, as you only pay for the actual executions of your scenarios rather than a flat fee for the tool, making it cost-effective for varying usage levels.
- +The free tier with 1,000 operations is genuinely useful for casual users or small projects, providing a solid introduction to the platform without any financial commitment.
- +The ability to schedule scenarios, respond to webhooks, or trigger actions based on specific events adds significant flexibility, allowing for real-time automation based on user needs.
Limitations
- -The learning curve can be steep for new users—while the platform is powerful, those who aren't tech-savvy might find it overwhelming to set up and manage complex workflows.
- -The interface, while visually appealing, can become cluttered when dealing with intricate scenarios, making it harder to navigate and debug when things go wrong.
- -As you scale and require more operations, costs can escalate, particularly if you're not mindful of how many executions you're using, which can lead to unexpected bills.
- -Some users may find the documentation lacking in depth; it can be challenging to find detailed guidance on more complex functionalities or specific use cases.
- -The mobile experience is not as polished as the desktop version, which may limit users who need to manage their workflows on the go.
Use Cases
- -Marketing teams that need to automate lead generation by connecting their CRM with email marketing tools, ensuring that new leads are promptly followed up.
- -E-commerce businesses looking to manage inventory by automating data transfers between their online store and inventory management systems.
- -Content creators who want to automate the process of posting to multiple social media platforms at once, saving time and ensuring consistency.
- -Data analysts needing to pull data from various sources, transform it into a usable format, and send it to dashboards or reporting tools.
- -Freelancers who want to automate their invoicing and payment reminders by integrating their accounting software with project management tools.
