About Craft
Craft is the kind of document editor that makes you feel a bit fancy while you’re typing away. Designed exclusively for Apple platforms, it marries aesthetic appeal with functionality in a way that makes writing feel less like a chore and more like a creative exercise. I found the user interface to be sleek and intuitive, allowing for easy navigation through documents and features. The AI assistant, which is there to help with summarising and organising content, is a nice touch but not as groundbreaking as I expected. It's helpful for quick edits or brainstorming, but don’t expect it to rewrite your entire thesis for you.
One standout feature is the nested pages and backlinks that Craft offers, allowing you to create interconnected documents with ease. This is particularly useful for complex projects where you need to reference multiple sources or ideas without losing track. I loved how I could organise my notes for a podcast episode, linking research directly to my script, which kept everything tidy. The real-time collaboration feature is also noteworthy; I was able to work on a document simultaneously with a colleague, and the updates appeared almost instantly, which made our brainstorming sessions smoother than I anticipated.
However, the pricing model deserves a mention. While Craft offers a freemium option, the limitations on the free tier can be quite restrictive. You’re only allowed a limited number of documents and can’t access some of the more advanced features unless you cough up for the Pro version. This means if you’re a casual user or a student, you might hit a wall quickly. Craft's Pro version is priced at £5.99 per month, which is relatively affordable compared to some other tools, but it does make you think twice if you're just dipping your toes into the note-taking world.
In terms of who should use Craft, I’d recommend it for creative professionals and teams that prioritise design and collaborative features. If you’re someone who enjoys crafting visually appealing documents and requires robust organisational tools, Craft could be a perfect fit. On the flip side, if you’re looking for an all-encompassing word processor or need extensive formatting options for academic writing, you might find yourself wanting more than what Craft can deliver. Overall, it’s a beautiful tool but with some caveats depending on your needs.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
Diving into Craft felt like stepping into a stylish café where every corner is designed for comfort and creativity. As a technology journalist, I’m often exposed to various tools, but Craft stood out to me for its stunning visuals and ease of use. It’s tailored for Apple users, so if you’re firmly in the macOS or iOS ecosystem, you’re in for a treat. The moment I opened the app, I was struck by its clean interface that offered just the right balance of functionality and aesthetics. Writing in Craft felt energising, thanks to its minimalist design that encourages focus.
What really impressed me was the AI assistant, which isn’t just a gimmick. It genuinely aids in summarising content and organising ideas, making it easier to keep track of my thoughts. For example, while prepping for a podcast episode, I found the ability to link my research notes directly to my script incredibly useful. I could jump from facts to my writing without losing my train of thought, and that’s something I’m always looking for in a writing tool.
However, Craft isn’t without its shortcomings. The freemium model it offers can be a bit of a trap for users who are just starting out. You’re limited in terms of how many documents you can create on the free tier, which can be disappointing if you’re keen to explore all its features. The Pro version, at £5.99 per month, is reasonable, but I’d argue that not everyone needs the full package it offers. If you’re a student or casual user, you might find the limitations frustrating.
When comparing Craft to its main competitors like Notion or Evernote, it’s clear that each tool has its strengths. Notion offers more versatility, allowing you to manage tasks and notes in one place, while Evernote leans heavily into traditional note-taking. Craft, on the other hand, is for those who appreciate a beautifully designed document editor. If you’re someone who needs visual appeal alongside functionality, you’ll find Craft to be an excellent choice.
In conclusion, Craft is a delightful tool for creative professionals and teams wanting a visually appealing way to document their thoughts. If you value aesthetics in your writing process, this tool is worth trying out. But if you need extensive formatting options or are on a non-Apple device, you might want to look elsewhere. Overall, Craft has a lot of potential, but it’s essential to weigh your needs before committing.
Getting started with Craft
In this guide, you'll learn how to set up Craft, create your first document, and make the most of its AI features to enhance your writing and organising tasks.
Step 1: Sign up and set up
Step 2: Your first document
Step 3: Get better results
Pro tip
To save time, use keyboard shortcuts. For example, use Command + B for bold, Command + I for italics, and Command + K to insert links. This speeds up formatting while you write.
Common mistake to avoid
Many users forget to explore the sidebar features, such as document organisation and tagging. Avoid this by regularly checking the sidebar for options to better manage your documents and improve your workflow.
The Verdict
Craft is a solid choice for Apple users who appreciate a beautiful writing environment and collaborative features. However, if you need extensive formatting options or aren't in the Apple ecosystem, you might want to explore other tools. It's perfect for creative professionals but may leave casual users wanting more.
Best For
- Creative professionals who prioritise design in their documentation.
- Writers looking for a distraction-free environment to draft and organise their work.
- Teams collaborating on projects requiring real-time updates and interlinked documents.
- Students wanting a stylish way to manage their notes across multiple subjects.
At a Glance
Craft is a visually stunning document editor tailored for Apple users, featuring an AI assistant to enhance writing and organisation. With nested pages and real-time collaboration, it's perfect for creative projects but may fall short for extensive academic needs.
Strengths
- +The user interface is sleek and intuitive, making it easy for anyone to jump in and start creating without a steep learning curve.
- +Nested pages and backlinks are fantastic for organising complex documents, allowing you to create a web of interconnected notes that are easy to navigate.
- +The AI assistant is helpful for quick summaries and content organisation, providing support without feeling intrusive during the writing process.
- +Real-time collaboration works impressively well, enabling multiple users to work on the same document simultaneously without any lag.
- +The design aesthetics are top-notch, making your documents not only functional but also visually appealing, which can be a big boost for presentations and sharing.
- +The freemium model allows users to try before they buy, which is great for those who want to test the waters without commitment.
Limitations
- -The limitations of the free tier can be frustrating, particularly for casual users who may find themselves unable to create enough documents to meet their needs.
- -The AI assistant, while helpful, doesn't offer advanced writing capabilities, so don't expect it to produce high-quality content without your input.
- -It's only available on Apple platforms, which excludes a significant number of potential users on other systems.
- -Some users may find the pricing for the Pro version a bit steep if they don't require the full suite of features it offers.
- -The lack of extensive formatting options can be a downside for those who require in-depth document styling, particularly for academic or professional reports.
Use Cases
- -Writers who want a clean, distraction-free environment to draft their novels or articles while enjoying a beautiful layout.
- -Creative teams collaborating on projects that require easy linking and referencing, such as marketing campaigns or design briefs.
- -Students looking for an organised way to manage notes across multiple subjects with the ability to cross-reference ideas effortlessly.
- -Freelancers needing a tool that allows them to create polished proposals and reports without extensive formatting hassles.
- -Content creators who want to compile research and ideas in one place while maintaining a visually appealing document structure.
