About Make
I recently spent some quality time with Make, the visual workflow automation platform that was formerly known as Integromat. From what I gathered, this tool is all about connecting over 1,500 apps and services to help you automate workflows without breaking a sweat. The visual builder is particularly slick, allowing you to create multi-step automations with branching logic and data transformation capabilities. This means that you can set up workflows that adapt based on the data they receive, which is a far cry from the rigid structures of simpler automation tools. The interface is quite intuitive, which is a big plus, but it does require a bit of a learning curve if you've never dabbled in automation before.
One of the standout features is Make's ability to handle complex workflows. If you're a developer or a power user, you'll appreciate the advanced error handling and debugging tools that help you troubleshoot issues on the fly. The AI capabilities are a nice touch, too. They enable the platform to manage data flows intelligently, which can save you a lot of time when automating repetitive tasks. However, I did find myself wishing that the AI features were a bit more pronounced; they felt like an add-on rather than a central piece of the experience.
When it comes to pricing, Make offers a freemium model that’s quite generous. The free plan includes 1,000 operations per month, which is more than enough for casual users or small projects. However, once you start needing more operations, the Core plan starts at £10.59/month, which isn’t bad considering the breadth of integrations available. Still, the Pro plan at £18.82/month might be necessary for teams that rely heavily on automation, and the Teams plan is £34.12/month—definitely something to consider if you're trying to manage a larger group.
So who should really consider using Make? If you're a small business owner or a creative professional looking to streamline your operations, this tool can help you save time and effort. However, if you're just looking for a simple automation solution with basic functionality, Make might be more than you need. It’s ideal for those who have a bit of technical knowledge or are willing to invest some time in learning the ropes. In short, Make is powerful, but it definitely has a learning curve that could be off-putting for some users.
Our Review
Verified 11 May 2026Reviewed by Delv Editorial, Delv Team
I’ve been tinkering with Make for a while now, and let me tell you, it’s a mixed bag of brilliance and bafflement. This platform, previously known as Integromat, is a visual workflow automation tool that connects over 1,500 apps. It promises to simplify your life by automating those tedious tasks that make you want to pull your hair out. At first glance, the visual builder is a breath of fresh air. You can create multi-step automations, complete with branching logic, and it looks quite neat while doing so. I found the learning curve to be a bit steep, but once I got the hang of it, I was able to build some pretty intricate workflows. For instance, I set up a system where every time a new lead filled out a form on my website, they were automatically added to my CRM and sent a welcome email. It worked like a charm!
Make really shines when it comes to its error handling features. If something goes awry with your automation, the platform gives you detailed logs that help you diagnose what went wrong. I particularly appreciated this when I accidentally created a loop that sent out 50 emails instead of just one. Oops! The interface is definitely user-friendly, but I did find it a bit cluttered at times, especially when I had multiple elements working together. This is where I think a bit of simplification could go a long way.
Now, let’s talk pricing. The freemium model is a real winner here, offering 1,000 operations a month for free, which is fantastic for small projects. The Core plan at £10.59/month is reasonably priced, but if you find yourself needing more operations, the costs can ramp up quickly. The Pro plan is £18.82/month, which might be justifiable for teams that rely heavily on automation, and the Teams plan is £34.12/month. It’s worth noting that these costs can add up, so keep an eye on your usage.
In comparison to competitors like Zapier, Make offers a more powerful toolset for those willing to invest the time to learn it. Zapier is great for simpler tasks but tends to limit you when you want to build something more complex. If you’re a small business owner or a creative professional looking to streamline your processes, Make can be a fantastic ally. However, if you’re just dipping your toes into automation or need something straightforward, you might want to stick with simpler options. In short, Make is a powerful tool that can save you time and headaches, but be prepared to invest a bit of your own time to truly master it.
Getting started with Make
After reading this guide, you'll be able to create automated workflows that connect over 1,500 apps, helping you save time and streamline your tasks.
Step 1: Sign up and set up
Step 2: Your first automation
Step 3: Get better results
Pro tip
Use the "Scenario History" feature in the left sidebar to review past runs of your automations. This will help you quickly identify any issues or errors without needing to run the scenario repeatedly.
Common mistake to avoid
Avoid skipping the testing phase after setting up your scenario. Always click "Run once" before scheduling to ensure everything works correctly. This can save you from unexpected errors when the automation is live.
The Verdict
In summary, I recommend Make for developers and power users who need a powerful automation tool and are willing to invest the time to learn its ins and outs. If you’re a casual user or someone just looking for basic automation, this platform may not be the best fit. Overall, it’s a solid choice for anyone serious about automating complex workflows.
Best For
- Developers needing to automate complex workflows across multiple apps.
- Marketing teams looking for advanced automation features.
- Small business owners wanting to streamline repetitive tasks.
- Creative professionals managing multiple projects and tools.
- Power users who enjoy customising their workflows.
At a Glance
Make is an advanced visual workflow automation platform that connects over 1,500 apps, allowing users to create complex, multi-step automations. With a freemium pricing model and robust features like branching logic and error handling, it's perfect for developers and power users looking to streamline their workflows. However, the steep learning curve may deter casual users.
Strengths
- +The visual builder is intuitive and user-friendly, making it easier to create complex workflows without needing to write code.
- +With over 1,500 app integrations, Make offers unparalleled connectivity options for automating tasks across various platforms.
- +The platform’s advanced error handling tools help troubleshoot issues quickly, which is a lifesaver when managing complex automations.
- +The freemium model is genuinely useful, offering 1,000 operations per month for free, making it accessible for casual users or small businesses.
- +Make's AI capabilities enhance automation by intelligently managing data flows, saving you time on repetitive tasks.
- +Branching logic allows for dynamic workflows that adapt based on incoming data, offering flexibility in automation setups.
Limitations
- -The learning curve can be steep for new users; those unfamiliar with automation may find it overwhelming initially.
- -While the AI capabilities are promising, they often feel like an afterthought rather than a fully integrated feature of the platform.
- -The pricing tiers can escalate quickly based on operations used, which may not be ideal for all budget types.
- -The documentation is somewhat scattered, which can lead to confusion when trying to find specific information or troubleshooting tips.
- -Some users may find the interface a bit cluttered when dealing with particularly complex workflows, making navigation harder.
Use Cases
- -Developers who need to automate data collection from multiple APIs without having to code everything from scratch.
- -Marketing teams looking to streamline lead generation processes by connecting CRM systems with email marketing platforms.
- -E-commerce businesses that want to automate order processing and customer notifications across various apps.
- -Content creators who need to manage social media posts across multiple platforms without manually updating each one.
- -Small business owners seeking to automate repetitive tasks like invoice generation or customer follow-ups.
